Digital Marketing Specialist (Ecommerce)

Job Description

· Plan and execute all digital marketing, including SEO/SEM, marketing database, email marketing, social media, and display advertising campaigns.

. Performing website content updates, producing newsletters/contents, key messages, and posts designed to drive traffic, promote audience engagement, and support company objectives.

· Design, build, and maintain the company’s social media presence.

· Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

· Conduct market analysis to identify challenges and opportunities for growth.

· Execute tests, collect, and analyse data, identify trends and insights to achieve maximum ROI in paid search campaigns.

· Track, report, and analyse website analytics and PPC initiatives and campaigns.

· Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.

· Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

· Perform competitor analysis to identify market trends and competitive advantages.

· Develop and implement innovative strategies to increase digital traffic and engagement based on these insights.

· Collaborate with internal teams to create landing pages and optimize the user experience.

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

· Coordinate for necessary requirement to run CPAS – Collaborative Ads.

Job Requirement

-          2 years of experience in Digital Marketing, specially in data scrapping.

-          Must have experience and competitive analysis in Ecommerce platform: Shopee, Lazada, Amazon....

-          Strong understanding and knowledge of current online marketing concepts, strategies and best practices.

-          Experience with SEO, SEM, Goggle Adwords and Analytics.

-          Good English speaking skill to work with team at Singapore is a priority

-          Ability to think creatively and work independently.

-          Analytical skills to forecast and identify digital media trends and market challenges.

-          Please send English resume only.