Identify & Cultivate Relationships: Scout and nurture relationships with relevant influencers that align with our brand values and target audience.
Research and identify relevant influencers across social media platforms, including Instagram, YouTube, TikTok, and blogs.
Strategic Campaign Execution: Develop and execute integrated influencer marketing campaigns that resonate with our brand objectives and key metrics.
Content Collaboration: Collaborate with influencers to create authentic, compelling content that showcases our brand to their audiences / Coordinate the execution of influencer campaigns, including content creation, posting schedules, and tracking performance metrics.
Collaborate with the creative team to develop engaging content briefs and campaign concepts tailored to each influencer and platform.
Partnership Management: Manage ongoing influencer partnerships, including negotiation, contracts, and relationship maintenance.
Stay updated on industry trends, emerging platforms, and best practices in influencer marketing.
Report & Campaign Optimisation: Monitor, analyse, and optimise influencer campaigns to maximise reach, engagement.
Job Requirement
Academic qualifications
Bachelor's degree program in business administration, marketing, or a related field (or equivalent experience).
Strong interest in fashion and its potential applications.
Experience & Skills
At leaset 01 year experiencing in PR from agencies/in-house.
Strong knowledge of Media landscape including media channels, media relationship, brand management.
Strong Content Sense.
Have good relationship with Influencers, press or other media channels.
Have understanding in 360 Degree Campaign is plus.
Language: good at English. Chinese , Korean, Thai or Japanese is a plus.
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