Senior Marketing

Job Description

· Develop and implement comprehensive digital marketing strategies to enhance brand recognition, attract customers, engage real estate brokers, and increase interaction on digital platforms.

· Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook Ads, TikTok Ads, and oversee content plans for social media channels.

· Implement strategies to build and develop the online community for real estate broker partners and customers through community events and webinars.

· Collaborate with the content creative and graphic design teams to ensure consistency and quality in marketing materials.

· Conduct market research to identify trends, opportunities, and challenges in the real estate industry.

· Provide insights and strategic recommendations based on market analysis to enhance marketing effectiveness.

· Manage the digital marketing budget, ensuring effective and optimized use of resources.

· Build relationships with marketing partners, service providers, and other stakeholders to support marketing initiatives.

· Ensure cross-departmental collaboration to align marketing strategies with company goals and objectives.

Job Requirement

·           Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

·           At least four years of experience in marketing, with a strong focus on digital marketing and community engagement.

·           In-depth knowledge of digital marketing channels like SEO, SEM, social media advertising, and email marketing.

·           Experience managing and optimizing digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and TikTok Ads.

·           Strong data analysis skills and the ability to make data-driven decisions.

·           Excellent communication, negotiation, and project management skills.

·           Creative, flexible thinking and the ability to quickly adapt to a continuously changing work environment.