PR Executive

Mô tả Công việc

• Identify & Cultivate Relationships: Scout and nurture relationships with relevant influencers that align with our brand values and target audience.
• Research and identify relevant influencers across social media platforms, including Instagram, YouTube, TikTok, and blogs.
• Strategic Campaign Execution: Develop and execute integrated influencer marketing campaigns that resonate with our brand objectives and key metrics.
• Content Collaboration: Collaborate with influencers to create authentic, compelling content that showcases our brand to their audiences / Coordinate the execution of influencer campaigns, including content creation, posting schedules, and tracking performance metrics.
• Collaborate with the creative team to develop engaging content briefs and campaign concepts tailored to each influencer and platform.
• Partnership Management: Manage ongoing influencer partnerships, including negotiation, contracts, and relationship maintenance.
• Stay updated on industry trends, emerging platforms, and best practices in influencer marketing.
• Report & Campaign Optimisation: Monitor, analyse, and optimise influencer campaigns to maximise reach, engagement.

Yêu Cầu Công Việc

Academic qualifications

• Bachelor's degree program in business administration, marketing, or a related field (or equivalent experience).
• Strong interest in fashion and its potential applications.

Experience & Skills

• At leaset 01 year experiencing in PR from agencies/in-house.
• Strong knowledge of Media landscape including media channels, media relationship, brand management.
• Strong Content Sense.
• Have good relationship with Influencers, press or other media channels.
• Have understanding in 360 Degree Campaign is plus.
• Language: good at English. Chinese , Korean, Thai or Japanese is a plus.