Senior Trade Marketing Executive

Mô tả Công việc

1. Build sales promotion programs:

· Build category growth plan for the whole channel to deliver sales & volume growth

· Lead team to develop account plans, promotional activities, visibility, new-user recruitment with a focus on timelines to ensure achieve sales volume, build brand recognition and customers satisfaction.

· Develop campaigns for launching new products.

· Monitor and evaluate the effectiveness of promotional programs to adjust them according to business objectives.

· Being up to date with the latest shopper behavior/insights

2. Manage budgets:

· Control investment in promotions and displays within the approved budget.

· Analyze sales data to ensure that budget of responsible accounts is met and aligned with strategic objectives.

3. Sales forecasting:

· Forecast sales for each SKU (Stock Keeping Unit) based on monthly/quarterly sales plans.

· Coordinate with relevant departments to ensure the timely implementation of the plans.

4. Operation and sales management:

· Update competitors' activities to maintain awareness and provide feedback of all competitive activity to propose sales program

· Manage bad stock for clearance plan

Yêu Cầu Công Việc

·        Bachelor Degree in Economic or Marketing or Related fields

·        3 years experience in relevant position

·        Prefer experience Personal care/ FMCG companies

·        Strong in data analytics, result-oriented, problem solving skills.