Creative Design

Job Description

Role objective

1. Deliver High-Quality Creative Assets

• Produce visually compelling designs across multi-channel IMC campaigns (digital, social, OOH, branding, activation, KOL content…).
• Ensure all outputs meet brand guidelines, campaign strategy, and creative direction.

2. Support the Creative & Strategy Process

• Translate briefs, insights, and big ideas into visual concepts.
• Work closely with Creative Lead, Content Planner, and Strategic Planner to visualize storytelling, key visuals, and campaign identity.

3. Strengthen Brand Identity for Clients

• Develop consistent, recognizable visual systems for each brand across all touchpoints.
• Ensure design execution enhances brand equity and user engagement.

4. Cross-Functional Collaboration

• Collaborate with IMC team (content, media, social, KOL team) to ensure designs align with media formats, channel limitations, and consumer journeys.
• Work efficiently with production teams, photographers, illustrators, and motion designers when needed.

5. Maintain Creative Innovation & Trend Awareness

• Stay updated with global design trends, emerging formats (Reels, TikTok, key visuals, motion graphics), and new tools (AI-assisted design, Figma, Adobe suite updates).
• Proactively propose fresh visual approaches and creative improvements.

6. Ensure Timely & Accurate Delivery

• Manage workload to deliver assets on time, meet campaign timelines, and revise according to feedback.
• Maintain high attention to detail and consistency across all outputs.

7. Support Pitching & Proposal Development

• Create mockups, moodboards, creative decks, and visual concepts to support new business pitching and internal proposals.

8. Uphold Design Quality Control

• Review and refine visual assets before handover to clients or media deployment.
• Ensure all designs meet technical specifications for print, digital, and multimedia formats.

Key responsibilities

• Collaborate with relevant teams to develop creative concepts, build scripts, storyboards, and Design Direction for projects and campaigns.
• Design and produce image content for social media platforms such as Facebook, Instagram, TikTok (Static and Dynamic).
• Design Backdrops, Standees, and various other printed products for company events and customers.
• Work with the supporting design team, vendors, etc., to check the quality of graphics and aesthetics according to brand guidelines and ensure content is platform-appropriate.
• Continuously update industry trends, tools, and new design technologies to improve product quality.

Job Requirement

• Graduate from University/College with a major in Graphic Design, Motion Graphics, Animation, or related fields.
• Proven experience in motion graphic design, with a portfolio showcasing your ability.
• Proficiency in design and video editing software such as Adobe Premiere Pro, After Effects, Illustrator, Photoshop, Capcut.
• Applying AI in design & knowing how to draw by hand is a plus.
• Thorough understanding of platform-specific content requirements.
• Good communication skills and the ability to work collaboratively in a team environment.