Marketing Data Supervisor

Job Description

a. Data Ownership & Workflow Design

• Integrate and enhance the current marketing data ecosystem by synthesizing data from multiple sources including performance metrics, website analytics, CRM, and external research.

• Evaluate data patterns, form hypotheses, and identify trends and opportunities to improve user experience and generate actionable insights.

• Design and optimize data workflows between systems by understanding how platforms communicate, identifying data flow opportunities, and proactively initiating smart, efficient connections across marketing technologies.

• Propose and define tracking requirements across marketing touchpoints to deepen understanding of user behaviors.

b. Insight Generation & Visualization

• Own and maintain key marketing dashboards, serving as the bridge between the marketing team and other internal stakeholders to deliver relevant and actionable visual reports.

• Monitor data quality and performance across marketing channels to ensure accuracy, consistency, and reliability for decision-making.

• Experiment with different analytical methods and reporting approaches to continually improve the depth and clarity of marketing insights.

• Stay proactive in identifying new marketing trends, digital tools, and opportunities to optimize data usage and marketing performance.

c. Market Intelligence

• Conduct research on market trends, competitor activities, and clients’ business activities behaviors to inform marketing strategies.

• Produce periodic reports and insights to support decision-making and improve marketing effectiveness.

d. Cross-Functional Collaboration & Execution

• Work closely with marketing agencies, internal departments, and procurement teams to ensure seamless execution of projects.

• Coordinate with business units, marketing, and customer experience teams to facilitate data-driven discussions and align marketing strategies.

Job Requirement

• Bachelor’s degree in Business, Data Analytics, Marketing, or a related field.
• 5-7 years of working experience in same position or similar job with successful proven records in uplift capabilities of workforce.
• Proficient in data visualization tools (e.g., Looker, Power BI).
• Hands-on with marketing analytics tools (e.g., Google Analytics, social media dashboards).
• The ideal candidate possesses a Growth mindset, demonstrating a proactive approach to learning and improvement.