Oversea Digital Marketing

Job Description

Planning

• Collaborate in the development of clear, actionable digital marketing campaign plans tailored to each market.

Online Advertising Campaign Management

• Execute campaigns on platforms like Google Ads, Facebook Ads, Instagram Ads, etc., targeting international markets.

• Implement SEO and SEM activities to boost search performance.

Campaign Analysis & Optimization

• Use tools such as Google Analytics, Google Ads, and Facebook Insights to monitor and analyze campaign results.

• Conduct A/B testing and continuous optimization for maximum results.

Content Creation

• Produce ad copy, blog posts, press releases, and other materials suited for international marketing efforts.

Social Media & Digital Channels Management

• Develop and manage international social media channels including Facebook, Instagram, LinkedIn, and others.

• Plan and execute platform-specific content and campaigns.

Reporting & Data Analysis

• Prepare weekly, monthly, and quarterly campaign performance reports.

• Provide actionable insights and recommendations for strategic improvements.

Authority

• Authorized to make decisions within the scope of digital marketing execution and budget control.

• Permitted to propose and implement digital marketing improvement initiatives.

• May recommend advertising channels and content strategy.

Requires Management Approval For:

• Overall monthly digital marketing plans and budgets per market.

Job Requirement

Qualifications

• Bachelor’s degree or higher in Marketing, Business Administration, or relevant fields.

• Preferable certifications: Google Ads, Facebook Blueprint, Google Analytics, etc.

• 2–3 years in digital marketing, especially for international markets is a plus

• Hands-on experience in online ad campaigns (Google Ads, Meta), SEO/SEM.

• Agency or in-house agency experience is a plus.

• Online-to-offline marketing model experience is an advantage.

Technical Knowledge

• Proficient in SEO, SEM, paid advertising, and email marketing tools.

• Skilled in campaign tracking and analytics (Google Analytics, Facebook Insights, etc.).

• Proficient with MS Office, SEMrush, Ads Manager, etc.

• Capable of applying AI tools in digital marketing.

• Fluent in English (listening, speaking, reading, writing).