Performance Marketing Manager

Job Description

Yes4All is one of the leading brands for home sporting goods & furniture in the e-commerce market. Founded in 2010, we have strived to be the world leader in e-commerce enablers in term of trading, product creating and e-commerce servicing. Based in California with an operation office in HCMC, we have more than 500 young and talented members with expert knowledge and experience in the e-commerce industry.

We are on an ambitious journey to dominate not only US e-commerce market but also to enter new e-commerce markets of more than 15 countries in Europe, Asia and North America, not only Amazon channel but also Walmart, Wayfair among others. Besides, Home sporting goods, Furniture, Outdoor and Gardening are also great opportunities that we desire to occupy and create significant values. With our steady knowledge in E-commerce, Yes4All started to provide end-to-end ecommerce-enabler service in order to help Vietnamese and global manufacturers or struggling sellers bring their products to the US & International markets.

Our mission: Connect the Worldwide Resources & create innovative platform to bring products and services from innovators and manufacturers to worldwide customers more efficiently.

Our vision: To be the world leader of e-commerce enabler in term of trading, product creating, and e-commerce servicing.

I. JOB DESCRIPTIONS

Performance Marketing Management

• Take full ownership of PPC/Performance channels and lead multiple performance marketing projects for Yes4All.

• Build and manage a team of (senior) specialists to execute performance advertising strategies

Performance Marketing Operation

• Develop and strengthen in-house digital expertise in areas such as search marketing, display advertising, and performance on e-commerce platforms like Amazon, Wayfair, and Walmart.

• Oversee global channel campaigns and vendor partnerships to optimize advertising performance.

• Ensure access to key marketing performance data; collaborate with cross-functional teams to identify opportunities for improvement and implement best practices.

• Work closely with the Business and Sales teams to translate business goals into actionable digital marketing plans.

• Measure and optimize performance using an ROI-focused approach.

Marketing Research, Standardization, and Optimization

• Promote a culture of A/B testing and experimentation to enhance creatives, messaging, and user experience.

• Actively track and analyze performance, competitors, and benchmarks to stay data-driven.

• Define marketing requirements across platforms and standardize reporting and performance analysis practices.

• Ensure compliance with data and advertising regulations.

• Identify and build strategic partnerships with external vendors and platforms to support growth.

Business Expansion/Project Management

• Contribute to cross-functional business expansion initiatives, including entering new channels, markets, and customer segments.

• Play a key role in business improvement projects such as automation, new process design, and operational scaling.

Job Requirement

Knowledge

• Bachelor’s Degree in Marketing, Digital Marketing, or related fields. A Master’s degree is preferred.

Skills

• Proficient in English for both written and verbal business communication. Fluency in Vietnamese is required.

• Strong logical thinking and problem-solving abilities. Quick to learn and adapt.

• High level of integrity, responsibility, and a strong sense of urgency.

• Project management and leadership skills, with a service-oriented mindset. We seek individuals with a clear sense of purpose.

Experience

• At least 5 years of proven experience in Digital Marketing within industries such as Sporting Goods, Furniture, or FMCG (B2C), along with a strong understanding of digital customer journeys.

• Demonstrated expertise in Performance Marketing is required. Experience with Amazon advertising tools is a plus.

• Solid understanding of content marketing fundamentals and best practices for digital customer experience. An operational mindset and strong attention to detail are essential.