Assistant Brand Manager ( FMCG/RETAIL )

Mô tả Công việc

1. Brand & Campaign Execution:

• Support development and execution of 360° brand campaigns (ATL/BTL/Digital)
• Work closely with in-house team and agencies on creative, media, and digital planning
• Monitor campaign performance and prepare post-campaign analysis

2. Product Innovation & Launch Support:

• Assist in concept development, packaging, and GTM planning for new brand initiatives
• Coordinate with R&D, Sales, and Supply Chain to ensure timely and quality launch execution
• Conduct consumer and competitor research to support innovation pipeline

3. Marketing Operations & Reporting:

• Track and analyze brand performance metrics (e.g. market share, awareness, campaign KPIs)
• Manage budget tracking and marketing procurement processes
• Prepare internal presentations, reports, and business updates

4. Cross-Functional Coordination:

• Work closely with Trade Marketing on in-store visibility and activation plans
• Align with Sales on pricing, distribution, and channel insights
• Liaise with external vendors and internal stakeholders for daily brand operations
• Work with other departments (Legal, R&D, Supply Chain etc.) to manage the end-to-end innovation timeline

Yêu Cầu Công Việc

• 2–4 years of experience in brand management, with experience assisting the launch of a new brand / product line (FMCG experience is a plus)
• Passionate about consumers and building brands that matter
• Experience working with external agencies for IMC’s partial or whole execution
• Strong attention to detail, organization, and ownership mindset
• Proficiency in Microsoft Office, with a good eye for data and storytelling
• Fluent in Vietnamese and English