Assistant Brand Manager

Mô tả Công việc

1. Position Objective

Support the Brand Manager in developing, executing, and monitoring brand building activities to ensure brand consistency, customer connection, and business growth. Act as a bridge between brand strategy and cross-functional teams (Trade, Retail, Sales, VM...) through training and implementation of brand guidelines.

2. Key Responsibilities

Brand Strategy

- Assist in developing quarterly/yearly brand plans including positioning, objectives, communication direction, and budget.
- Research market trends, consumer behavior, and competitor activities to provide insights for strategic decisions.
- Support the execution of brand campaigns, product launches, and key marketing initiatives.

Brand Execution

- Coordinate with cross-functional teams (Retail, Trade, Sales, Visual Merchandising, Digital...) to ensure brand consistency across all touchpoints.
- Participate in building brand guidelines (Brand, VM, Store image guidelines, etc.).
- Monitor and report on branding performance and execution effectiveness.

Training & Implementation Support

- Develop training materials related to branding (messaging, campaigns, products, image standards).
- Actively participate in internal training activities: educating frontline (Sales/Retail), Trade, or Style teams to apply brand spirit.
- Support store-level audits to evaluate brand awareness and implementation quality.

Brand Assets & Image Management

- Manage brand asset libraries including photos, videos, documents; coordinate creative content production.
- Handle requests for brand asset usage from internal departments or external partners.

Yêu Cầu Công Việc

3. Required Qualifications

Education & Experience

- Bachelor's degree in Marketing, Communications, Business Administration, or related fields.
- 1–2 years of experience in FMCG, fashion, jewelry, luxury retail, or relevant brand-related roles.
- Experience in cross-functional collaboration and campaign execution is a plus.

Functional Skills

- Strong brand mindset with understanding of brand building and image consistency.
- Capable of writing content, briefing agencies, and collaborating with design teams.
- Able to analyze market trends, consumer insights, and competitor data.

Training & Communication Skills

- Clear and effective communicator.
- Able to create engaging training materials (slides/documents) and present to small groups.
- Strong team player with cross-functional collaboration and problem-solving skills.

4. Personal Qualities

- Detail-oriented with a strong aesthetic sense aligned with premium brand values.
- Proactive, eager to learn, and growth-minded.
- High responsibility, adaptable to fast-paced and dynamic environments.