Brand Manager

Mô tả Công việc

- Establish an annual marketing plan for the Company
- Support the Category Marketing Director to establish an annual marketing plan for the brand in charge.
- Propose, develop, and manage marketing programs for assigned products
- Proposing pricing strategy for brand products.
- Monitor and analyze the development of assigned new products (category strengths, sales, market share) and propose marketing and distribution programs.
- Analytics, Brand Marketing, Product Development, Packaging, Store Marketing, Digital Commerce, etc., guide our external creative and media agencies in product marketing campaigns.
- Lead brand communication to drive the unique brand for the category in charge across multiple touchpoints, including ATLs, BTLs, digital, and in-store.
- Lead cross functions (R&D, production, supply chain, purchasing, sales, trade marketing, QA/QC) to run the NPD process: new product concept development and testing, packaging design & testing, sales forecasting, new product launching, sales briefing/ training, stock management, and sales movements... to ensure the success of the launch.
- Propose, develop, and implement tactics to increase sales volume periodically and by region.
- Proactively propose and develop creative ideas for media to guide the partner of advertising agencies.
- Coordinate and guide internal and external partners to ensure plans are completed well.
- Coordinate with the Trade Marketing Support Manager to forecast sales and advertising media for channels.
- Management of marketing budgets within agreed targets.
- Other tasks assigned by the line manage

Yêu Cầu Công Việc

• Bachelor's Degree in Marketing, Business Administration, Economics or related major.
• At least 5-8 year experience Marketing & 1 - 2 year experience the same position, within Milk, Food, Beverages & Confectionery industry is a big plus.
• Strong at brand management, consumer understanding, creative & strategic knowledge.
• Ability to multi-task and be proactive & independent in a fast-paced, ownership in dynamic environment.
• Strong analytical, logical thinking, and consumer-centric mindset.
• Solid business acumen and can-do & make-it-happen attitude.
• Able to thrive in a high-pressure, fast-changing environment with an entrepreneurial spirit.
• Experienced in New Product Development, product innovation, and eCommerce is a strong advantage.
• Excellent communication, presentation, and written skills in both English and Vietnamese.
• Resilient, self-driven, and performance-oriented with a learning mindset.