Senior Product Marketing Specialist

Mô tả Công việc

Product Marketing:

• Develop product positioning and value-based messaging.
• Participate in strategic discussions to shape go-to-market strategies, launch plans, and campaign execution.
• Manage marketing campaigns to increase awareness, demand, and product adoption; track success and adjust when needed.
• Draft and implement project schedules and marketing action plans.
• Prepare marketing materials: PowerPoint presentations, sell sheets, emails, brochures, etc.
• Collaborate with the Engagement Team for digital content like case studies, web, social, video, blogs, and demos.
• Analyze marketing data (e.g., campaign results, conversion rates, traffic) to guide future strategy.
• Coordinate with external vendors for promotional events and campaigns.
• Support marketing, product, and sales teams in competitive positioning and thought leadership.
• Conduct market research with the Brand team on consumer requirements, habits, and trends.

Creative Strategy:

• Execute internal and external marketing campaigns aligned with creative strategies.
• Work cross-functionally with designers, copywriters, social media experts, and marketing managers.
• Propose innovative ideas to translate complex concepts into engaging content and digital experiences.

Self-Management:

• Be self-motivated, proactive, and a collaborative team player.
• Embody company values to drive continuous improvement in team management.
• Demonstrate brand values in everyday work behavior.

Yêu Cầu Công Việc

Education:

• University degree in Business or Marketing is preferred.

Experience:

• At least 4 years of working experience in banking and financial services within product marketing.
• Direct, hands-on experience is preferred.

Skills:

• Strong communication skills.
• Practical and innately curious with the ability to stay focused and deliver high-quality work under tight deadlines.
• Good presentation skills with a strong artistic sense.
• Creative and strategically minded; detail-oriented.
• Professional demeanor.
• Extremely well organized and capable of meeting urgent deadlines.

Other Requirements:

• Language: Vietnamese (native), English (advanced).
• Computer Skills: Advanced skills in Microsoft Office applications.
• Knowledge of creative design is a plus.