Who we are
BELECO Vietnam is an official importer and distributor of leading K-beauty brands, bringing the best of Korean beauty to Vietnam and beyond.
Originating from Seoul, Beleco Co., Ltd has established a strong global presence across 20+ countries, delivering high-quality beauty products through an extensive international network.
In Vietnam, we achieved +310% growth in 2025, marking a significant milestone and reinforcing our position as a fast-growing, trend-driven beauty distributor.
Our highlights
- Built Lilybyred into a mass-favorite makeup brand, with hero lip products reaching ~6.9 billion VND/year
- Successfully launched 30+ key products for Dearmay, with top-performing lines generating ~2.5 billion VND in 2025
- Strategic distribution partner of Cosnori, a brand recognized at the prestigious Olive Young Awards
- Trusted by leading retail chains including Hasaki, Cocolux, Lotte Mart, Thế Giới SkinFood, Lam Thảo Cosmetics, Oh!Some
What we do
At BELECO, we don’t just distribute products, we shape trends, build brands, and scale beauty businesses.