Booking KOL/KOC (Influencer Marketing)

1. Influencer Resource Development

• Actively identify, source, and engage overseas KOLs, KOCs, and MCN agencies across major social media platforms such as TikTok, YouTube, and Instagram.
• Source influencers in various fields, including beauty, fashion, consumer electronics, and lifestyle, in line with the company's business objectives and brand positioning.
• Continuously expand and maintain the company's overseas influencer database.

2. Cooperation Communication and Relationship Building

• Communicate with potential overseas influencers, clearly conveying the company's cooperation direction and brand concept.
• Understand their collaboration interests, available resources, and capabilities.
• Build strong working relationships and support follow-up cooperation arrangements.

3. Influencer Screening and Matching

• Discover and screen high-quality overseas influencers based on brand requirements.
• Recommend and connect suitable influencers with brands according to campaign objectives and specific requirements.
• Continuously monitor and update influencer information and collaboration progress.
• Act as the initial communication bridge between brands and influencers, providing quality influencer resources and supporting future cooperation development.

4. Data Analysis and Performance Reporting

• Collect and consolidate campaign performance data, including impressions, likes, comments, engagement, and conversion rates.
• Analyze and evaluate collaboration results and campaign performance.
• Summarize insights, recommend improvements, and provide data-driven support for future overseas influencer marketing strategies.

1. Education Background

• Bachelor's degree or above in English, Marketing, International Business, Communications, or related fields.
• Overseas study or international work experience is an advantage.

2. Language Skills

• Fluent in English, with strong listening, speaking, reading, and writing skills; able to communicate directly and effectively with overseas influencers.
• Proficiency in additional languages such as French, Spanish, or German is a plus.

3. Professional Skills

• Strong communication, negotiation, and coordination skills when working with influencers and relevant stakeholders.
• Ability to negotiate and collaborate effectively with overseas influencers and their teams.
• Good project management skills, with the ability to handle multiple projects simultaneously, prioritize tasks effectively, and ensure timely execution.