Tập Đoàn Karofi Holding

    Job Description

    1. Creative Strategy and Brand Direction
    • Translate brand strategies, product priorities, and marketing objectives into clear creative concepts and visual directions.
    • Develop campaign ideas, key visuals, storytelling approaches, and creative toolkits for international markets.
    • Define the appropriate mood, tone, and visual language for each campaign, product line, and communication channel.
    • Ensure all creative outputs strengthen Karofi’s brand positioning and clearly communicate product value.
    2. Team Leadership and Creative Quality
    • Lead and manage the in-house creative team, including 2D/3D Designers, Video Editors, and Visual Content Specialists.
    • Allocate projects, set priorities, and provide clear direction and feedback throughout the creative process.
    • Review and approve creative materials to ensure quality, accuracy, brand consistency, and market relevance.
    • Coach and develop team capabilities in creative thinking, execution, presentation, and commercial awareness.
    3. Integrated Creative Execution
    • Oversee the development of creative materials across digital, social media, video, e-commerce, retail, events, and corporate communication.
    • Lead creative execution for campaigns, product launches, brochures, catalogs, presentations, POSM, signage, displays, and showroom concepts.
    • Work closely with Marketing, Sales, Digital, Product, and Local Market teams to ensure creative solutions support business needs.
    • Adapt creative concepts across markets and channels while maintaining a consistent brand identity.
    4. Workflow, Tools, and Creative Innovation
    • Build and improve creative workflows, including briefing, prioritization, production, feedback, approval, and asset delivery.
    • Manage multiple projects, timelines, internal resources, and external creative partners when required.
    • Monitor market, consumer, design, and competitor trends to identify opportunities for creative improvement.
    • Apply AI and other creative technologies to improve ideation, content development, adaptation, and production efficiency.
    • Proactively recommend new tools, formats, and working methods that improve creative quality and team productivity.

    Job Requirement

    • Bachelor’s degree in Marketing, Branding, Graphic Design, Visual Communication, or related fields.
    • Minimum 5 years of experience in creative, branding, or marketing, including at least 2 years in a leadership role.
    • Background in either consumer brand management and 360° campaigns or creative strategy and integrated campaigns at an agency.
    • Proficient in Adobe Creative Suite; experience with Figma, video, or 3D tools is an advantage.
    • Practical use of AI tools is highly preferred; proficiency in Canva and PowerPoint is a plus.
    • Fluent English and a strong portfolio demonstrating both strategic thinking and creative execution.

    Benefits

    • Laptop
      Laptop
    • Insurance
      Insurance
    • Allowances
      Allowances
    • Employee Shuttle
      Employee Shuttle
    • Uniform
      Uniform
    • Incentive bonus
      Incentive bonus
    • Healthcare
      Healthcare
    • Training Scheme
      Training Scheme
    • Salary review
      Salary review
    • Business Expense
      Business Expense
    • Annual Leave
      Annual Leave
    • Sport Club
      Sport Club

    More Information

    • Age: Unlimited
    • Salary: Competitive

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