Deputy Director, Marketing

Overview

Responsible for delivering project sales targets, managing sales teams and agency channels, driving conversion performance, and upholding sales governance for Nam Long ADC’s residential portfolio.

Responsibility

1. Marketing Planning

• Develop and implement integrated marketing plans across project phases (launch, sustain, closing)
• Collaborate with Sales and Research & Pricing teams to define: Target customer segments; Positioning and key messages
• Prepare and manage marketing budgets effectively

2. Campaign Execution & Management

• Lead execution of marketing campaigns, including:
  + Digital marketing (Facebook, Google, TikTok, etc.)
  + PR, KOL/KOC engagement
  + Sales events and activations
• Manage and coordinate external agencies (creative, media, digital)
• Ensure campaigns are delivered on time, within budget, and meet quality standards

3. Lead Generation & Sales Support

• Accountable for:
  + Lead volume and quality
  + Cost per lead (CPL) and cost per conversion
• Work closely with Sales team to:
  + Optimize the conversion funnel (lead → booking → closing)
  + Improve sales effectiveness through targeted campaigns

4. Branding & Content Management

• Ensure consistency of project branding and communication
• Oversee development of:
  + Key visuals
  + Sales kits (brochures, leaflets, videos, presentations)
• Maintain alignment with overall brand guidelines

5. Performance Tracking & Reporting

• Monitor campaign performance (ROI, CPL, conversion rates)
• Provide regular reports and actionable insights
• Analyze market trends, competitors, and customer behavior

Background / Experience

• Bachelor’s in Business, Marketing, Economics, Commerce or related
• Have at least 10 years of experience in management in Marketing
• Preferably in Real Estate, FMCG, or Agency environments
• Proven track record in project-based marketing from launch to closing
• Leadership, negotiation, reporting, crisis handling
• Mobility to travel; English preferred

Specific job skills

• Marketing planning and project management
• Data analysis and performance optimization
• Strong communication and stakeholder management

Competencies

• Strong strategic thinking with execution excellence
• Solid understanding of real estate market and customer insights
• Experience in managing agencies and marketing budgets
• Data-driven mindset with analytical capability

Mindsets & behaviors

• Good business acumen
• Strategic thinking
• Sense of responsibility
• Adaptability, proactive, and able to work under pressure
• Customer service mindset
• Initiative and innovation
• Spirit of cooperation and support
• Influential leadership
• Integrity, professionalism and ownership (Core values)