Digital Ads Specialist

Key Responsibilities
- Set up and manage advertising campaigns across Facebook, Instagram, Google, TikTok, and other relevant platforms.
- Develop campaign structures based on different objectives, including brand awareness, engagement, traffic, messages, leads, and restaurant reservations.
- Recommend suitable advertising strategies, content angles, formats, and calls to action based on each campaign's objective.
- Conduct A/B testing on audiences, visuals, copy, formats, placements, and campaign settings.
- Monitor campaign performance and optimize budgets, audiences, bidding, placements, and creatives.
- Set up, monitor, and troubleshoot Meta Pixel and Google tracking tags to ensure campaign data and conversions are recorded accurately.
- Coordinate with the Content and Design teams to prepare suitable advertising materials.
- Review advertising content to ensure compliance with platform policies, rules, and restrictions.
- Track key performance metrics, including reach, impressions, clicks, CTR, CPC, CPM, cost per result, leads, messages, and conversions.
- Prepare weekly and monthly advertising reports with clear insights and recommendations.
- Stay updated on platform changes, advertising trends, new features, policy updates, and algorithm developments across Meta, Google, TikTok, and other relevant platforms.
- React to change productively and handle other essential tasks as assigned.

Job Requirements
- Bachelor's degree or diploma in Marketing, Advertising, Communications, Business, or a related field.
- At least 3 years of hands-on experience in digital advertising.
- Experience running campaigns on Meta Ads; experience with Google Ads and TikTok Ads is preferred.
- Experience setting up and checking Meta Pixel and Google tracking tags.
- Understand campaign objectives, audience targeting, retargeting, A/B testing, conversion tracking, and basic campaign optimization.
- Able to read campaign data and identify what is performing well or underperforming.
- Good understanding of advertising policies and platform rules.
- Excellent English communication skills.
- Accuracy and strong attention to detail.
- Able to manage multiple campaigns in a fast-paced environment.
- Strong analytical thinking and willingness to learn.
- Honest, responsible, enthusiastic, and can-do attitude.
- Experience in Food & Beverage, hospitality, retail, or lifestyle brands is a plus.
What You'll Love
● Gain hands-on experience across Meta, Google, TikTok, and other digital advertising platforms.
● Work with campaigns for multiple restaurant locations and markets.
● Your ideas matter — you will contribute to campaign strategy, content direction, and brand growth.
● Annual bonus based on performance.
● Health insurance and social insurance.
● 12 days of paid annual leave.