Digital Marketer

1.        Plan, manage, and optimize paid campaigns across Meta, Google, and TikTok, focusing on lead generation and campaign performance.

2.        Manage digital channels including Facebook, Instagram, TikTok, LinkedIn, Zalo OA, and Website; develop content plans for products, clinical topics, and events.

3.        Work closely with Sales, Creative teams, agencies, KOLs/KOCs, and doctors to develop relevant digital content and marketing materials.

4.        Monitor market trends, competitors, and customer insights across Dermocosmetics, Healthcare, and Medical Aesthetics.

5.        Support new product launches, brand activations, workshops, symposiums, and medical conferences, including pre- and post-event digital communication.

6.        Track daily digital performance and prepare weekly/monthly reports, with recommendations for campaign and budget optimization.

1.        Bachelor’s degree in Marketing, Communications, Business, or a related field.

2.        At least 2 years of experience in a similar Digital Marketing role.

3.        Hands-on experience with advertising platforms such as Meta Ads Manager, Google Ads, and TikTok Ads, with a data-driven mindset and strong KPI ownership.

4.        Solid understanding of marketing principles, branding, and digital conversion funnels.

5.        Good content writing and communication skills.

6.        Proactive, creative, detail-oriented, and highly organized, with the ability to work under pressure and collaborate effectively with internal teams and external partners.

Preferred Competencies

1.        Experience working in Dermocosmetics, Aesthetics, Personal Care, Healthcare.

2.        Experience working directly with doctors, clinics, hospitals, aesthetic centers, or healthcare professionals, as well as managing KOLs/KOCs.

3.        Basic proficiency in design and editing tools (Canva, CapCut, Photoshop) to quickly produce assets for rapid ad testing.

4.        Good English communication skills.