Digital Marketing, Senior Associate/Assistant Manager

About Frasers Property

Frasers Property is a multinational real estate company with diversified businesses across five asset classes: residential, retail, commercial & business parks, industrial & logistics, and hospitality.

Operating across Southeast Asia, Australia, Europe, China, and beyond, we create inspiring experiences and sustainable places where people and businesses thrive. In Vietnam, our portfolio includes landmark developments such as Q2 Thao Dien, Me Linh Point, WORC@Q2, Binh Duong Industrial Park, upcoming industrial developments in Northern Vietnam, and our Fraser Hospitality properties in Hanoi.

At Frasers Property, sustainability is at the core of everything we do. We are committed to becoming a net-zero carbon corporation by 2050 while fostering an inclusive, collaborative, and progressive workplace.

Job Purpose

The Senior Associate / Assistant Manager, Digital Marketing is responsible for driving the digital marketing strategy, performance campaigns, and online presence across Frasers Property Vietnam’s commercial, industrial, and residential portfolios.

This role focuses on digital lead generation, search and social performance, website optimization, and data analytics to accelerate leasing, sales, and brand equity. The candidate will manage digital agencies, optimize paid media budgets, and partner with internal teams to convert digital traffic into qualified business pipeline.

Key Responsibilities

• Performance Marketing & Paid Media: Plan, execute, and optimize paid digital campaigns across Meta Ads, Google Ads (Search, Display, YouTube), LinkedIn Campaign Manager, and local platforms (e.g., Zalo Ads) to drive qualified inquiries for sales and leasing.

• Social Media & Channel Management: Oversee organic and paid social media strategies across corporate and asset-level channels (LinkedIn, Facebook, YouTube, Zalo OA), ensuring engaging, on-brand content and consistent community management.

• Website & SEO/SEM Management: Manage asset landing pages and corporate web properties; implement SEO strategies, technical audits, and content updates to improve organic search visibility and conversion rate optimization (CRO).

• Lead Generation & CRM Alignment: Partner with Sales and Leasing teams to design automated lead-capture workflows, track lead quality (CPL/CPA), and integrate digital campaigns with CRM systems for efficient nurturing and pipeline tracking.

• Digital Agency & Vendor Oversight: Direct digital media, creative, and technical agencies to ensure campaign deliverables, media plans, ad creative quality, and SLA compliance.

• Analytics & Performance Reporting: Build and maintain tracking dashboards using Google Analytics 4 (GA4), Google Tag Manager (GTM), and BI tools. Regularly analyze digital KPIs (traffic, conversion rate, CAC, ROAS) and deliver actionable insights to senior leadership.

• Budget & Media Optimization: Manage digital media budgets, conduct continuous A/B testing (ad copy, visuals, audience segments, landing pages), and optimize spend allocation to maximize return on marketing investment (ROMI).

• Cross-Functional Collaboration: Coordinate with Brand, PR, Leasing, and Project Development teams to align digital initiatives with overarching business milestones and project launch timelines.

Requirements

• Education: Bachelor’s degree in Digital Marketing, Marketing, Communications, Information Systems, Business Administration, or a related field.

• Experience:

  • Senior Associate level: 3–4 years of hands-on digital marketing or performance media experience.

  • Assistant Manager level: 4–6+ years of digital marketing experience with a track record of managing multi-channel digital campaigns and agency partners.

  • Experience within real estate (Commercial, Industrial, Residential) or high-involvement B2B/B2C industries is strongly preferred. Agency background is welcome.

• Technical & Platform Skills:

  • In-depth expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and Zalo Ads.

  • Strong proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and digital tracking implementation (pixels, conversion APIs).

  • Working knowledge of CMS platforms (WordPress or equivalent) and SEO tools (SEMrush, Ahrefs, Google Search Console).

  • Familiarity with CRM systems (Salesforce, HubSpot, or equivalent) and marketing automation workflows.

  • Basic knowledge of graphic design/video editing tools (Canva, Adobe Creative Suite) is a plus.

• Languages & Communication: Exceptional written and verbal communication skills in both English and Vietnamese, with proven capability in copywriting, proofreading, and executive reporting.

• Core Competencies:

  • Strong analytical mindset with the ability to translate complex data into business decisions.

  • Proactive problem-solver with strong project management and stakeholder management skills.

  • High attention to detail, commercial acumen, and a results-driven orientation.

Why Join Frasers Property?

• Work on some of Vietnam's most exciting real estate developments
• Join a multinational organization with strong regional exposure
• Collaborative, inclusive, and people-first culture
• Opportunities for career growth and professional development
• Be part of a company committed to sustainability and achieving net-zero carbon by 2050