DIGITAL MARKETING SPECIALIST (META ADS & MICROSOFT ADS)

Job Description

1. Advertising Campaign Management

- Plan, execute, and manage advertising campaigns across Meta Ads (Facebook/Instagram) and Microsoft Ads in alignment with company objectives.

- Monitor budgets and key performance metrics such as CPC, CPA, CTR, and ROAS to ensure cost efficiency.

-Collaborate with content and design teams to develop compelling ad creatives and messaging tailored to each platform.

2. Campaign Optimization

- Optimize campaigns, audience targeting, placements, and bidding strategies to improve performance.

- Conduct A/B testing on ad creatives, copy, audiences, and landing pages.

- Implement remarketing strategies to improve conversions and maximize ROAS.

3. Tracking & Data Analysis

- Monitor conversion tracking using Meta Pixel, Conversions API (CAPI), and Microsoft UET Tag.

- Analyze campaign performance and prepare weekly/monthly reports.

- Provide data-driven insights and recommendations to improve advertising effectiveness.

4. Benefits

- Probation: up to 2 months – 85% salary
- Annual bonus, company trip
- Lunch allowance
- Young, supportive working environment
- Working Hours: Monday – Friday (8:00 - 16:30), Saturday (8:00 - 16:30), Lunch break: 12:00 – 13:00

Job Requirements

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- 2–3 years of hands-on experience in digital advertising and performance marketing.

- Strong experience managing and optimizing Meta Ads campaigns.

- Practical experience with Microsoft Advertising (Bing Ads).

- Proven experience running advertising campaigns targeting the U.S. market (required).

- Good understanding of audience targeting, remarketing, A/B testing, and conversion tracking.

- Strong analytical, problem-solving, and reporting skills.

- English proficiency: Intermediate to Advanced.

- Meta Blueprint or Microsoft Advertising certifications are a plus.