Growth Marketing Executive (Mảng app Phê La)

Job Purpose

Support the Digital Commerce Team Leader in driving Phê La Owned App growth, focusing on sales performance, user acquisition, customer engagement, and retention. Develop and execute data-driven marketing initiatives to increase app revenue, orders, and customer lifetime value.

Key Responsibilities

1. App Sales & Growth Management

• Develop and execute app sales growth plans to achieve business targets.
• Monitor key KPIs: Revenue, Orders, Active Users, Conversion Rate, AOV, and Repeat Purchase Rate.
• Identify growth opportunities and propose initiatives to increase sales and app contribution.

2. Growth Campaign & Customer Lifecycle

• Plan and execute app-exclusive campaigns, promotions, vouchers, bundles, upselling, and cross-selling initiatives.
• Drive customer acquisition, registration, first purchase, retention, and reactivation.
• Segment customers and develop targeted campaigns to increase purchase frequency and customer lifetime value.

3. CRM & App Optimization

• Execute CRM campaigns through Push Notifications, In-app Messages, SMS, and Email.
• Leverage customer data, loyalty programs, and transaction history to personalize marketing activities.
• Coordinate with Product, IT, and relevant teams to improve app features, customer journey, and user experience.
• Support UAT and performance evaluation for new app features and initiatives.

4. Performance Tracking & Collaboration

• Monitor and analyze app sales, campaign performance, and customer behavior.
• Evaluate campaign effectiveness through incremental sales, ROI, and promotional cost efficiency.
• Work cross-functionally with Brand Marketing, Operations, Digital Transformation, IT, Finance, and Customer Service to ensure effective execution.
• Prepare regular performance reports and recommend actionable improvements.

• Bachelor's Degree in Marketing, Business Administration, E-commerce, or related fields.
• 1–2 years of experience in Growth Marketing, Digital Marketing, CRM, E commerce, or App Marketing.
• Experience in F&B, Retail, mobile applications, or loyalty programs is an advantage.
• Strong analytical thinking and data-driven mindset.
• Understanding of Growth Marketing, CRM, customer journey, and conversion funnel.
• Good knowledge of Excel / Google Sheets and data reporting tools; Power BI is an advantage.
• Strong execution, communication, and cross-functional coordination skills.
• Ownership mindset and ability to manage multiple priorities.