Location

Ho Chi Minh

Ho Chi Minh
  • Updated

    27/10/2026

  • Industry

    Marketing

  • Job type

    Full Time

  • Salary

    Competitive

  • Experience

    8 - 10 Years

  • Job level

    Manager

  • Deadline to apply

    30/11/2026

Benefits

  • Laptop
  • Insurance
  • Allowances
  • Incentive bonus
  • Healthcare
  • Training Scheme
  • Salary review
  • Business Expense
  • Seniority Allowance
  • Annual Leave
  • Sport Club

Job Description

  • Lead the development and execution of short- and long-term strategic marketing plans to drive sustainable business growth, market share, and profitability.
  • Take ownership of the full P&L of the assigned business/portfolio, including revenue, gross profit, operating profit, marketing budget, forecasting, pricing, promotion, and ROI.
  • Translate market, consumer, competitor, and business insights into clear commercial and marketing strategies, identifying opportunities for portfolio growth, innovation, and market expansion
  • Lead product lifecycle and go-to-market strategies, from product concept, NPD and launch to post-launch evaluation and portfolio optimization.
  • Work closely with Sales, Trade Marketing, R&D, Finance, Supply Chain, Manufacturing, and other functions to turn strategies into effective commercial execution and deliver business results.
  • Monitor business and market performance, identify gaps and opportunities, and proactively adjust strategies to achieve sales and profitability targets.
  • Ensure marketing activities and investments are business-driven and result-oriented, with a strong focus on commercial impact rather than communication execution alone.
  • Lead, coach, and develop team, building a high-performance culture and developing future marketing talents.
  • Build strong relationships with key internal and external stakeholders and drive cross-functional collaboration.
  • Take full ownership of assigned business results and demonstrate resilience, strong execution, and persistence in overcoming challenges.
  • Perform other duties and projects assigned by the line manager.

Job Requirement

  • Bachelor's degree or above in Marketing or related fields.
  • 15+ years of experience in Marketing/Brand/Category/Commercial, preferably in FMCG (Food) industry.
  • Strong business & commercial mindset, with proven experience in full P&L management and driving sales & profitability.
  • Strong capability in Strategic Planning, from business analysis and opportunity identification to strategy development and execution.
  • Strong understanding of commercial strategy, pricing, promotion, NPD, portfolio management, and Go-to-Market.
  • Proven experience managing and developing team members.
  • Strong analytical, problem-solving, communication, and stakeholder management skills.
  • High ownership, resilience, and persistence; proactive and not easily discouraged by challenges.
  • Strong execution mindset with a focus on business results rather than branding/communication activities only.
  • Good command of English.

Work location

Ho Chi Minh
6 Lê Thánh Tôn, Sài Gòn, Hồ Chí Minh

More Information

  • Degree: Bachelor
  • Age: Unlimited
  • Salary: Competitive
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