Performance Marketing Specialist

1. Performance Optimization for Media Ads – 80%

• Lead end-to-end media ads planning and execution, driving targeted traffic to landing pages for both internal brands and clients

• Hands-on management of paid media campaigns across platforms (Meta, TikTok, Google, YouTube, etc.) with a focus on performance and ROI

• Continuously optimize campaigns through A/B testing, audience segmentation, bidding strategies, and creative iterations

• Monitor, analyze, and report on key performance metrics (CPC, CPM, ROAS, CTR, CVR) and provide actionable insights

• Planning, ,manage and allocate media budgets efficiently to maximize campaign effectiveness

• Optimize traffic and performance across internal channels including brand social pages and e-commerce shop malls

• Research and stay updated on platform algorithm changes, new ad formats, and emerging performance marketing trends

• Ensure all creative assets meet platform specifications and are optimized for performance delivery

3. Other Support as Required – 20%

• Support ad-hoc marketing projects, campaigns, or brand activations as needed

• Assist in market research and competitor analysis to identify opportunities

• Coordinate with cross-functional teams (sales, product, e-commerce) to align marketing efforts with business objectives

• Contribute to internal reporting, presentations, and marketing performance reviews

• Competitive Compensation: Base salary of  10M VND (based on experience) + performance-based bonuses.

• Allowances: Lunch and transportation allowances provided.

• Work-Life Integration: Flexible and hybrid working environment to support your well-being.

• Growth Opportunity: Be part of a company scaling toward an IPO, working with world-class tech brands.

• Employee Perks: Exclusive staff discounts on high-end tech accessories.