Social Media Executive

About AIRR Labs: 

• AIRR Labs is a fast-growing e-commerce and social commerce company, helping leading brands grow across platforms such as TikTok Shop, Shopee, and Lazada. 

• At AIRR Labs, we’re also exploring how AI can transform the way marketing and content teams work—from initiating creative ideas and developing storyboards to generating video content. 

• We’re looking for a Social Media Executive who is creative, curious, and excited about working with AI to create better content faster. 

About the Job: 

• We’re looking for a Social Media Executive to develop and execute social content strategies that align with brand objectives and target audiences. 

• This role combines content strategy, creative development, video production, and social media channel management. You’ll turn market insights and business objectives into content directions, creative concepts, scripts, and engaging videos across platforms such as TikTok, Instagram, and Threads. 

• You’ll work with both traditional and AI-powered content production approaches to create relevant, engaging, and effective social content. 

What You’ll Do: 

• Develop content directions and monthly plans based on brand objectives, target audiences, and market insights. 

• Research consumer behavior, competitors, and social media trends to identify content opportunities and develop creative ideas. 

• Create engaging concepts, hooks, and scripts for short-form video content, including both traditional and AI-generated videos. 

• Manage social media channels, including content scheduling, publishing, caption writing, and performance tracking across TikTok, Instagram, and Threads. 

• Monitor and analyze key social media metrics, such as reach, views, engagement rate, follower growth, and audience demographics to evaluate content performance. 

• Identify top-performing content, interpret data to uncover audience insights, and translate findings into actionable recommendations for future content strategies. 

• Develop content approaches that support both brand awareness and sales objectives, including promotional and affiliate-focused content. 

• Stay updated on social media trends and emerging content formats, including new video production technologies. 

• Collaborate with internal teams to ensure content direction and execution are aligned with business goals.

What We’re Looking For: 

• 1 - 3 years of experience in Social Media, Content Marketing, Content Strategy, or a related field. 

• Experience in an agency, creative, or multi-brand environment is a plus. 

• Strong understanding of content strategy, content planning, and social media platforms, especially TikTok and Instagram. 

• Creative thinker with good storytelling skills and the ability to develop engaging content ideas and video scripts. 

• Familiarity with AI tools or experience in AI-generated video production is a plus. 

• Data-driven mindset with the ability to analyze content performance, understand audience insights, and propose improvements. 

• Good understanding of marketing, consumer behavior, and brand communication. 

• Proactive, open-minded, adaptable, and confident in sharing ideas and taking ownership of projects. 

• Strong communication and collaboration skills. A portfolio of previous social media projects or videos is an advantage.