128482 - IMC Planner / Strategic Planner - Manufacturing

- Working location: Sai Gon Ward, Ho Chi Minh City

- Monthly Salary: 25,000,000～30,000,000VND

Job description
1. IMC Strategy & Planning
•    Analyze business objectives, market landscape, competitors, and consumer behavior
•    Develop IMC Strategy: Brand Strategy, Communication Strategy, Campaign Big Idea
•    Build communication framework: key message, content direction, channel roles
•    Plan integrated campaigns: Paid – Owned – Earned Media
•    Ensure strategic consistency across Online & Offline touchpoints
•    Develop event strategies, manage KOL/KOC booking, oversee OOH execution
•    Align communication plans with business growth phases

2. Research & Analysis
•    Conduct desk research, social listening, and consumer research (qualitative & quantitative)
•    Analyze marketing data and past campaign performance
•    Translate data into actionable strategic insights
•    Prepare monthly, quarterly, and annual campaign performance reports

3. Cross-functional Collaboration
•    Work closely with Creative, Media, and Performance teams to ensure strategic alignment
•    Participate in creative brainstorming and campaign concept development
•    Monitor campaign progress and optimize when necessary
•    Apply PDCA framework and deliver performance analysis reports

4. Evaluation & Optimization
•    Track Brand KPIs & Performance KPIs
•    Measure multi-channel campaign effectiveness
•    Consolidate learnings and propose optimization strategies

Necessary Skill / Experience
・Language: English- Intermediate level 
・Experience: 
•    Minimum 2–4 years of experience as Planner / Strategic Planner
•    Experience in executing IMC campaigns for brands

・Knowledge & Skills
•    Strong understanding of IMC, Branding, Digital Marketing & Consumer Insight
•    Solid knowledge of digital channels: Social, Search, Display, Influencer, Content, Performance
•    Strategic mindset with strong analytical and storytelling skills
•    Excellent presentation and persuasion skills
•    Ability to manage multiple projects effectively

Preferable Experience
・Background in Game, Finance, Tech, Retail, FMCG is a plus
・Agency experience (Digital / Creative Agency) preferred

NOTICE:

Only shortlisted candidates will be approached by RGF's consultant. Your resumes will be recorded in our system, and you will receive our Job Introduction Auto-email with suitable jobs in the coming time. Please check your email regularly to get our vacant job. Thanks so much!