132393 - Marketing Leader- IT

RGF's Client - a Japanese company in the technology industry  - is looking for a Marketing Leader to lead marketing initiatives, strengthen brand awareness, generate qualified leads, support business growth, and develop effective marketing strategies aligned with the company's business objectives.

• Working Location: Dich Vong Hau Ward, Ha Noi City
• Monthly Salary: 30,000,000 ~ 40,000,000 VND 

1. Strategic Marketing
● Develop and execute overall marketing strategies for: IT Solutions, Software Development Services, Tech Academy
● Define customer segmentation, ICPs, buyer journeys, and positioning
● Build scalable growth and brand awareness strategies aligned with business objectives
2. B2B Lead Generation
● Lead multi-channel demand generation campaigns through: LinkedIn Marketing, SEO, Webinar/Event Marketing, Email Marketing, Paid Advertising, Partnerships & Community Building
● Optimize the funnel from: Awareness → Lead → Opportunity → Customer
● Collaborate closely with the Sales team to improve lead quality and conversion rates
3. Brand & Content
● Develop and oversee content strategies including: Tech insights, Case studies, Founder/Expert branding, AI & Software trends, Academy-related content
● Manage social media, website presence, and overall digital branding
● Strengthen the company’s positioning within the technology ecosystem
4. Academy Growth
● Drive student acquisition strategies for technology training programs in: AI, Software Engineering, Data & Analytics, DevOps/Cloud
● Build and grow learner communities and tech ecosystems
● Organize workshops, webinars, events, and hackathons
5. Team Leadership & Performance
● Lead and develop the Marketing team across: Content, Design, Performance Marketing, Media/Event
● Define KPIs, dashboards, and reporting systems
● Manage marketing budgets and optimize ROI

• Bachelor's Degree

​​​Experience: 

• From 4 Years of Experience in Marketing Strategy Development
• From 2 Years of Practical Experience in Leadership or Management Positions
• Experience in one or more of the following industries: IT Services, Software Outsourcing, SaaS, AI/Technology Startups, EdTech
• Language:  Japanese - Business Level OR English - Business Level candidates can apply if having extensive marketing experience in the IT industry
• Deep Understanding of B2B Marketing Funnels and Growth Strategies
• Ability to Combine Strategic Thinking with Practical Execution
• Market Research Experience

Preferred Skills/Experience:

• Experience in Founder Branding or Expert Branding
• Understanding of Developer and Technology Communities
• Experience in Community Building or Planning/Managing Technology Events
• Practical Experience in LinkedIn Marketing, Performance Marketing, SEO & Content Marketing, and Marketing Automation
• High-Level English Communication Skills

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