A&P Senior Executive

Job Description

ROLE PURPOSE

As a A&P Senior Executive, you will be responsible for implementing integrated marketing communications (IMC) plans to strengthen SC VivoCity’s brand image, drive traffic from online to offline channels, and support tenant engagement. You will manage multiple communications platforms, develop content strategies, and collaborate with external agencies to deliver effective campaigns that enhance brand visibility and customer engagement. This role also oversees the planning and operations of SCVC’s Rewards+ app.

KEY RESPONSIBILITIES

1. Integrated Marketing Communications (IMC)

- Support Senior Marcom Manager in developing and implementing IMC plans to promote the company’s brand, services, and campaigns.

- Ensure consistency across online and offline communication touchpoints.

2. Digital & Social Media Management

- Work with agencies to manage and grow social and owned media channels, including but not limited to Facebook, Instagram, TikTok, YouTube, Website, and Mobile App.

- Plan and execute digital ad campaigns (e.g., Facebook Ads, Display Ads), and optimize performance through regular reporting and analysis.

- Coordinate production of campaign assets (photo, video, influencer, direct marketing) in partnership with external vendors.

- Supervise the creative process to ensure brand alignment and timely delivery.

- Plan, create and coordinate content across platforms including articles, websites, press releases, reports, FAQs, presentation decks, and spokesperson materials for interviews and events.

- Manage SCVC’s website & social media accounts

3. Public Relations & Crisis Management

- Coordinate with PR vendors/agencies to develop and execute PR strategies per campaign.

- Maintain and update the media contact database and manage outreach efforts.

- Act as the first point contact for monitoring potential brand issues across owned media channels

- Regularly scan for negative sentiment or incidents that may affect the brand’s reputation and promptly escalate issues to the senior management team.

- Assist in preparing holding statements, FAQs or updates to be communicated via media channels during a crisis.

- Ensure timely and consistent updates across all platforms during and after the crisis to maintain trust and transparency.

4. Market & Media Monitoring

- Track social market trends and competitors’ marketing activities quarterly.

- Conduct regular media and social listening, monitor SCVC’s brand health and customer engagement online.

5. Budget Management

- Assist in managing communications campaign budgets and cost control.

- Track and report PR and digital expenses during campaign execution to ensure cost-efficiency.

6. Tenant Support & Collaboration

- Engage with tenants to encourage participation in mall-wide campaigns and promotions – online/ offline and on CRM

- Understand tenant business objectives and tailor marketing packages to support visibility and sales growth.

7. Other Responsibilities

- Manage Customer Relationship Management (CRM) system and vendor

- Support CRM recruitment efforts and propose member benefits or privileges.

- Work with vendors to troubleshoot CRM app issues and propose new features or activities.

- Perform other tasks as assigned by the line manager in support of departmental goals.

Job Requirement

QUALIFICATIONS

- Bachelor’s degree in Marketing, Communications, Business or a related field.

- 3-5 years of experience in a marketing communications role, preferably within the retail or shopping mall industry.

- Experience in digital marketing, social media management, and agency coordination

- Have previous experience or understanding of CRM/ loyalty management is an advantage

- Excellent written and verbal communication skills in Vietnamese and English.

- Strong project management and organizational skills.

- Creative mindset with current industry knowledge and an ability to meet deadlines and budget constraints.

- Self-motivated, responsible, and able to work independently or as part of a team.

- Willingness to work under pressure and flexible hours when needed.

CORE COMPETENCIES

- Strategic Thinking: Ability to align communication plans with brand strategy and business goals.

- Creativity & Innovation: Generate original and impactful ideas across media and platforms.

- Digital Fluency: Understand and apply digital trends and tools effectively.

- Communication: Excellent presentation, interpersonal, and storytelling skills.

- Execution Excellence: Manage multiple projects with attention to detail and high accountability.

- Collaboration: Foster positive relationships with tenants, vendors, and cross-functional teams.

- Adaptability: Stay calm and resourceful in fast-paced or unexpected situations.