Ads Specialist

Job Overview: 

• We are looking for a Google Ads Specialist to join our Digital Marketing team and drive growth for global e-commerce businesses within the Shopify ecosystem.
• The ideal candidate has hands-on experience managing Google Ads campaigns, with a strong understanding of Google Shopping, conversion optimization, and performance marketing. You should be data-driven, analytical, and passionate about continuously improving campaign performance to maximize ROAS and business growth.

Responsibilities:

• Plan, launch, manage, and optimize Google Ads campaigns, including Search, Display, Shopping, Performance Max, YouTube, and other Google advertising solutions.
• Take ownership of Google Shopping campaigns, including product feed optimization, Merchant Center management, and improving product visibility and ROAS.
• Conduct keyword research, audience analysis, competitor research, and bidding strategy optimization to maximize campaign performance.
• Continuously monitor campaign performance and optimize budgets, bidding strategies, targeting, and ad assets to achieve business KPIs.
• Analyze campaign data using Google Analytics 4 (GA4), Google Merchant Center, Google Tag Manager, and other tracking tools to identify insights and optimization opportunities.
• Prepare regular performance reports with actionable recommendations and growth strategies.
• Collaborate closely with SEO, Content, Design, Product, and Development teams to improve landing pages, user experience, and conversion performance.
• Stay up to date with Google's latest advertising features, AI-driven campaign types, policy changes, and industry best practices.
• Support testing or collaboration on other advertising platforms such as Meta Ads or TikTok Ads when required.

Requirements:

• At least 1 year of hands-on experience managing Google Ads campaigns.
• Strong understanding of Google Shopping, Merchant Center, product feeds, and feed optimization.
• Experience managing performance-driven campaigns with clear conversion and revenue objectives.
• Strong analytical skills with the ability to interpret data and optimize campaign performance.
• Proficiency in Google Ads, Google Analytics 4 (GA4), Google Merchant Center, and other performance tracking tools.
• Good understanding of key performance metrics, including ROAS, CPA, CPC, CTR, Conversion Rate, and customer acquisition.
• Good English communication skills (both written and spoken).
• Ability to work independently while collaborating effectively in a fast-paced environment.

Preferred:

• Experience in e-commerce, Shopify, or digital marketing agencies.
• Google Ads Certifications (Search, Shopping, Display, Measurement, or AI-powered campaigns).
• Experience with Meta (Facebook) Ads or TikTok Ads is a plus.
• Familiarity with Shopify, Google Tag Manager, and conversion tracking implementation.
• Experience optimizing international advertising campaigns is an advantage.

Benefits:

• Attractive salary up to 20M VND per month plus commission, with final compensation negotiated based on actual skills and experience
• Social insurance and benefits according to Labor Law regulations.
• Holiday and Tet bonuses throughout the year.
• Bi-annual team building activities & annual company trip.
• Annual health check-up.
• Professional development opportunities in Google Shopping, e-commerce advertising, and multi-channel performance marketing.
• Collaborative, innovative, and growth-oriented work environment.
• Opportunity to work with diverse Shopify merchants across different industries.

Why Join Tapita?

• Work with global Shopify brands and international e-commerce projects.
• Deepen your expertise in Google Ads and Google Shopping rather than managing multiple advertising platforms.
• Access large-scale advertising accounts and performance-focused campaigns.
• Continuous learning opportunities alongside experienced SEO, Product, and Shopify experts.
• Clear career path toward Senior Google Ads Specialist or Performance Marketing Lead.

INTERESTED IN JOINING US? Fill in the form below to let us know your interest and we'll get back to you.

Working Hours: 8:30 AM – 5:45 PM, Monday to Friday.

Work Location: M5 Tower, 91 Nguyen Chi Thanh Street, Giang Vo Ward, Hanoi.