[ALDO] Senior Graphic Designer

Main Purpose:

• The senior graphic designer is responsible for lead and oversee the design process creating visual concepts and solutions that effectively communicate a message or idea.
• The primary goal is to develop a structured design guideline that can translate our brand vision into compelling visual assets across various platforms.
• Create and manage all digital and print designs for our marketing needs.

Key Accountabilities:

Creative Conceptualization and Branding

• Lead the development and maintenance of the brand's visual identity, ensuring it aligns with the brand's values and target audience.
• Create style guides and design standards to maintain consistency across all marketing materials, both online and offline.
• Collaborate with cross-functional teams to ensure that all design work is in line with the brand's aesthetics and messaging.

Design Production

• Conceptualize, design, and produce a wide range of creative materials, including but not limited to product packaging, promotional materials, print ads, and digital assets.
• Generate visually compelling and original design concepts that effectively convey the brand's image and messaging.
• Adapt designs for various marketing channels, including social media, email campaigns, websites, and physical collateral.
• Create multimedia content, including animations and short videos, for social media and online advertising.

Print Collateral

• Coordinate with external print vendors to ensure high-quality production of printed materials.
• Oversee the print production process, including proofing and quality control.

Trend Research And Innovation

• Stay updated on the latest design and fashion industry trends, incorporating them into your work when relevant.
• Research competitor designs and market trends to identify opportunities for differentiation and innovation.

Photography and Photo Editing

• Assist in art direction for photoshoots, ensuring that visual content aligns with brand guidelines.
• Edit and retouch product and lifestyle images to maintain a consistent and polished look.
• Manage the organization and cataloging of digital image assets.

Other ad hoc tasks

Education:

• Bachelor's degree in Graphic Design or a related field

Experience:

• 3+ years of experience working as a Graphic Designer, preferably in the fashion, retail, or E-commerce industry.

Work related skills:

• Strong portfolio of work that demonstrates creativity, technical skills, and brand understanding
• Experience with Adobe Creative Suite and other design software

Soft skills:

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong interpersonal skills 
• Strong communication and relationship building skills 
•  Independent player 
• Teamwork oriented