Assistant Brand Manager (Fashion)

Responsibilities:

-       Develop monthly and quarterly communication plans aligned with revenue and category objectives

-       Monitor and analyze performance metrics (traffic, CVR, ASP, sell-through, etc.), and propose actionable improvements

-       Manage monthly and quarterly budget to ensure campaign’s KPIs

-       Take ownership of product/category performance: track sales, stock levels, and inventory rotation; recommend product push strategies based on data

-       Collaborate cross-functionally with Product, VM, Web, Digital, PR, and Art teams… to ensure alignment with product priorities

-       Work on campaign ideas and concepts: contribute to key messages, creative direction, and ensure execution aligns with brand and business goals

-       Brief and follow up on creative assets (campaigns, lookbooks, videos, content) to ensure consistency and effectiveness

-       Manage external partners (agencies, freelancers), including briefing, negotiation, and quality control

-       Handle administrative tasks and other ad-hoc assignments as required.

Must have:

-       Candidates born 1996 – 2000 are preferred. Bachelor’s degree in Marketing or similar major

-       At least 3 years experiences as Assistant Brand Manager, Brand Leader, fashion is plus

-       Strong comfort working with numbers, Excel, and data tracking

-       Ability to interpret performance data and understand what’s driving the results

-       Able to think in both data and creative directions (not purely executional)

-       Good sense of branding, communication, and campaign storytelling

-       Detail-oriented, accountable, and capable of managing multiple workstreams effectively

Nice to have

-       Experience in fashion, retail, or e-commerce environments

-       Hands-on experience with performance marketing or working closely with ads/digital teams

-       Familiarity with reporting tools, dashboards, or data visualization

-       Experience in product/category management or merchandising, experience working with KOL/KOC, PR, or content production workflows.

Benefits:

-       Salary negotiable based on the candidate’s experience. Range salary: 18 - 22 mil (gross)/month

-       2 months probation period with 100% official salary applied.

-       After successfully passing the probation period, employees will join Social Insurance, Health Insurance, unemployment Insurance in accordance with regulations

-       12 days of annual leave per year; year-end bonus based on the Company’s business performance and individual performance during the year.

-       Participation in monthly internal engagement and team-building activities.

-       Monthly 40% employee discount voucher for Routine products.

Working place: Routine U Space: 583 Su Van Hanh, Hoa Hung Ward, HCMC

Working time: Monday - Friday.