Assistant Brand Manager

Brand management

• Manage the assigned product portfolio. Recommend medium/long term brand strategies (including segmentation, positioning, targeting of the product and building brand equity).
• Assures the exploitation of the consumers’ predilection for both the products and brand promises creatively and effectively in order to increase market share, sales volume, revenue and profit.
• Make annual marketing plan, budget plan for each brand.
• Monitor and analyse Brand performance, Sales performance, Market requirements, then recommends appropriate actions for the marketing mix.
• Plan and responsible for the execution of integrated marketing communications (IMC):
• Cooperate to the Import Dept. in customs clearance procedure.
• Tracking the inventory and support the forecast plan.

- Compiling communication plan, creative brief, media brief and production; Coordinates with advertising agency, suppliers and internal resources to develop ATL (Print Ad, Online advertising, PR, outdoors…)

- Plan and execute the consumer promotion on both TT and Online

- Coordinate with Event to run BTL activities (sampling event, brand activation, seminar, offline… in order to build brand equity (TOM brand awareness, loyalty, unique- strong-favourable brand associations & images)

- Coordinate with designer to make materials for POSM, POP, Gifts…

New Product Development (NPD)

• Research, evaluate and planning Marketing Strategy for launching new products.
• Tracking, report and adjusting the launching plan of new products to assure the high effectiveness.
• Cooperate to Group, other departments to make the launching plan effectively.

Market analysis; report

• Analyse of changes and development trends of the market.
• Analyse the business situation and marketing activities of the brand and competitors.
• Understanding insights, behaviour, consumption trends of target customers
• Evaluate market feedback; competitor's marketing communication activities to suggest appropriate communication ideas for each campaign.

Perform other duties as assigned by manager.

- Using MS software such as Word, Excel, Power point, Outlook.

- English: Intermediate.

- Good analytical skills

- Strong communication skills and team orientation.

- Creative, passionate

- Hard-working and ready to work in high pressure environment. 

- Proactive and takes initiatives.

- Have >2 years’ experience in Marketing as the same position (FMCG will be an advantage)