Assistant Sales Manager – GT & HORECA Channel

Position Overview

The Assistant Sales Manager – GT & HORECA Channel supports the development and execution of sales strategies for the General Trade (GT) and HORECA (Hotels, Restaurants, Cafés) channels in the domestic market. This role focuses on expanding distribution networks, managing key partners, and driving sales growth for Nafoods’ product portfolio including dried fruits, soft-dried fruits, and cashew nuts.

Key Responsibilities Sales Planning & Execution

• Support the development and implementation of sales plans aligned with the company’s Annual Operating Plan (AOP) and sales targets.

• Monitor sales performance and propose solutions to improve channel effectiveness and revenue growth.

• Assist in developing sales policies and channel strategies for the domestic market.

Channel Development

• Manage and expand the GT and HORECA distribution network, including distributors, wholesalers, restaurants, cafés, and hotels.

• Identify new business opportunities and develop relationships with potential distributors and key customers.

• Maintain strong relationships with existing partners to ensure sustainable growth.

Sales Performance Management

• Support the achievement of sales targets for assigned channels and territories.

• Track sales data, market trends, and competitor activities to provide insights for business improvement.

• Ensure effective implementation of sales programs and promotions in the market.

Cross-functional Collaboration

• Coordinate with Marketing, Trade Marketing, R&D, and Production teams to support product launches and promotional activities.

• Collect market feedback and customer insights to contribute to product development and improvement initiatives.

Budget & Reporting

• Support the management of sales operation budgets, including sampling programs, customer engagement activities, and business travel.

• Prepare regular sales reports and performance updates for management.

• Bachelor’s degree in Business Administration, Marketing, or related fields.

• Minimum 2–3 years of experience in sales within FMCG or F&B industries.

• Experience working with GT or HORECA channels is highly preferred.

• Understanding of distribution systems and channel development in the domestic market.

• Knowledge of trade marketing is an advantage.

• Strong communication, negotiation, and relationship management skills.

• Proactive, results-oriented, and able to work independently.

BENEFIT

• 13th-month salary (fixed)

• Full salary-based social insurance

• KPI performance bonus according to company policy

• Annual company trip

• Lunch allowance: 35,000 VND/day

• Other benefits according to company policies (holidays, Tet bonus, team building, etc.)