Brand Activation Marketing Specialist

1. Brand Activation & Event Marketing

• Develop and execute activation campaigns at schools, shopping malls, education fairs, and partner institutions to engage potential students and parents.

• Ideate and organize experiential education events (School Tours, Workshops, Open Days, Study Abroad Seminars, Campus Tours, etc.) to increase brand recognition and boost enrollment.

• Collaborate with the marketing team to implement promotional activities supporting events (advertising, PR, social media, email marketing, etc.).

• Work closely with other departments to ensure smooth execution of events and achieve campaign objectives.

2. Community Engagement & Partnership Development

• Establish and maintain relationships with schools, English centers, and educational organizations to expand partnership opportunities and promote APU’s brand.

• Support the development of strategic collaborations that create added value for APU students.

• Organize engagement activities to connect with students, parents, and the wider community.

3. Campaign Execution & Performance Analysis

• Monitor and evaluate the effectiveness of activation campaigns and events, proposing improvements to optimize performance.

• Manage event budgets, ensuring cost-effective spending and high ROI.

• Provide regular reports on the outcomes of activation and event marketing activities

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

• 2-3 years of experience in event marketing, brand activation, or experiential marketing (experience in the education sector is a plus).

• Proven experience in organizing large-scale events and working with partners and vendors.

Skills & Competencies

• Strong planning, organizational, and event management skills.

• Excellent communication, negotiation, and partnership-building abilities.

• Creative thinking with a keen understanding of experiential marketing trends.

• Ability to work in teams and manage multiple tasks efficiently.

• Proficiency in marketing tools (Google Docs, Canva, CRM, Social Media, etc.).

• English proficiency is an advantage.