Brand Manager (F&B/ Hospitality)

ABOUT US

HumVentures – A Vietnamese-rooted hospitality ecosystem

HumVentures is a hospitality ecosystem deeply rooted in Vietnamese identity, built on a profound appreciation for local agriculture, regions, culture, and people.

Every experience within HumVentures is a harmonious connection between nature, lifestyle, and the spirit of Vietnamese hospitality expressed through care, thoughtfulness, and cultural depth at every touchpoint.

Proud brands of HumVentures:

- Hum – Healthy Veggies Delights

- Mặn Mòi – Homey Authentic Vietnamese Cuisine

- The Bloom – The Gift from Vietnam’s Nature

- Vườn Trong Phố – Boutique Event Space

To further strengthen our brand presence in the market, we are seeking a Brand Manager – a key role responsible for shaping brand strategy, elevating brand value, and ensuring consistent brand expression across all communication platforms.

KEY RESPONSIBILITIES OF THE BRAND MANAGEMENT ROLE

- Build and develop Brand Story, Brand Voice, and Brand Narrative

- Ensure consistency in brand image, messaging, and spirit across all touchpoints

- Collaborate closely with Marketing & Guest Experience teams to ensure strategies are executed in alignment with brand essence

- Act as the guardian and leader of the brand spirit

Education

- Bachelor’s degree in Economics, Business Administration, Marketing, or related fields

Experience

- 5-8 years of experience in Brand/Marketing, with at least 3+ years in a strategic brand management role (preferably in Hospitality, F&B, or Lifestyle)

- Proven experience in developing Brand Strategy & Brand Architecture

- Strong storytelling ability with emotional depth and systematic thinking

- Sensitivity to culture, aesthetics, and experiential design

- A strong belief that branding is not only about selling, but about nurturing long-term value

Professional Knowledge

- In-depth knowledge of Brand Strategy and Brand Architecture

- Solid understanding of Brand Experience and customer behavior in the service industry

Skills & Competencies

- Strategic thinking with strong systemization capability

- Creative leadership skills

- High sensitivity to aesthetics and cultural nuances

- Ability to craft meaningful brand stories rooted in Vietnamese culture

- Proficiency in foreign languages (English preferred) to align with international standards