Brand Manager Franchise

GENERAL Duties & Responsibilities

The Brand Manager is continually focused on driving the teams to deliver a personal and luxury service to all clients in line with the Brand Experience. The role demands the high levels of leadership, commercial acumen, self-motivation, industry awareness, strategic thinking, and the ability to influence and motivate others.

1. Brand Experience & Commercial Expectations

Full responsibility for P&L, managing the respective brands by providing the right products and services that meet with the market requirements, and lead the team to achieve KPI targets (Net Sales, Margin %, Inventory & Stock turn, Growth %, Increase Loyal customers & data, Shipment Flow,)

Improve Brand Experience across your region & business, develop Brand Health, build Brand value & Cash value;

- Monitor store development needs & commercial contract review;

- Feasibility Plan; Develop P&L (Sales – Products & Price – Margin structure…), responsibility for ROI

- OTB – Buying plan, interaction to dept (External – Internal) for seasonal collection calendar;

- Sale Forecast, Sale target & KPIs

- Develop stores chain, New store project handle;

- Develop sale channels, whole sale business/ franchisors, or E-commerce if necessary (wherever brand applicable)

Maintain and Manage business relationship with Brand Principal. Communicating, coordinating & collaborating in scope of Brand & Product performance, from buying/order selection to delivering and marketing/selling in the country on regular basis to meet expectations and mutual targets

2. Operation expectations

- Improve effectiveness of store operations to maximize sales & profit, and Reinforce Brand consistency, deliver the Brand experience;

- Ensure Front of House & Back of House procedures are being followed correctly

- Provide Weekly/ Monthly/ SS reports and analysis to BOD/ Internal - External, including the results of Sales Revenue, Financial KPIs, Merchandise KPIs for assigned Brand.

- Be the eyes of the Brands in the Market, highlighting any opportunities, changes that needs to be taking in account.

- Ensure brand consistency in all aspects of retail excellence (CVM, customer service, merchandising, after-sales service etc.)

- Regular field visit to understand the business, highlight risks (if any) and develop immediate action plans in collaboration with Supporting functions Team.

- Ensure effective use of all resources to reflect business strategy and meet sales goals

3. Merchandise Analysis – Buying Plan, and Inventory Management

- Accountable for buying, planning OTB, ensuring that the right, on-brand products are at the right stores in the right quantities to maximize profits and represent the brands at all times.

- Partner with function teams to introduce new products, prepare relevant orders, and support new launches in market, as well as request from the store based on customer needs.

- Set volume goals and analyze current sales trends.

- Plan and take necessary steps to have optimum stock levels, appropriate merchandize mix and correct inventory control.

- Give direction to your team under in adjusting merchandize assortment to retails trends and customer demands.

- Review and enhance merchandise stock levels and assortments with regional team.

- Monitor order shipments and arrivals to ensure stores are always having a healthy level of stock.

4. Marketing development

- Develop plans, solutions and organize the implementation of marketing goals

- Develop integrated marketing plans for Brand campaigns, working in close partnership with cross-functional teams

- Develop client by analysing the internal client database to maximize CRM indicators and recruit new clients

- Coordinate with Marketing Head to build, socialize, and advocate for strategic retail vision across key partners to ensure the Brand marketing direction serves consumer's experience from online to offline.

- Oversee implementation of brand promise and brand assets across the company through an omni-channel retail journey that is relevant to, and informed by the current marketplace, consumer insights and consumer trends.

5. People Expectations

- People management (Grooming – Performance – Productivity);

- Provide coaching, training & develop their management & skill;

- Recruit, select & develop high calibre management who represent the Brand Values & standards, & who contribute positively to our Brand Experience.

- Ensure all managers & their teams are inducted effectively.

- Build & maintain influential & productive working relationships with store managers and the teams to influence their performance.

- Actively develop talent within the business

6. Leads Seft

- Be ambassador & role model for the Brand. Conduct yourself to ensure Brand image is never compromised;

- Adopt an inspirational leadership style

- Welcome & positively respond to change & challenges, aim to learn from each challenge.

- Welcome & seek feedback on your performance & use this to increase seft awareness & personal performance

- Demonstrate an ability to manage multiple priorities & remain focused on the key goals.

7. Leads Others

- Lead your team by providing a common vision & communicating the Retail Strategy.

- Network & build relationships internally & externally to deliver commercial output.

- Use an effective leadership style that brings out the best in your team.

- Recognize & reward individual, team & regional successes

- Use all available methods resources of effectively manage store managers at a distance.

8. Other Duites requested by Manager

Financial Performance Indicators:
- Hit Sales Target & KPIs; Boutique Growth Rate hit;
- Stock turn, Turnover of good capital, Ratio of Best & Worst Items;
- Investment ROI.
Brand Performance:
- Operation: Sales KPIs, Inventory & Risks management, Retail structure & right system data;
Meet development plan timely;
- Data customers & % return (CRM – drive Service Culture);
- Leadership & People development

- BA degree in Economic/ Marketing/ Business administration

- 2-5 yrs experience in Marketing/ Brand Management with similar position in Retail Lifestyle/ Fashion, Cosmetic… Luxury retail is a plus.

- Good understanding of Luxury brands and market players.

- Good analytical, management, superviros and administrative skill.

- Proven ability to lead and motivate staff & to drive sales.

- Good interpersonal skills & the ability to communicate effectively both English & Vnese.

- Strong problem solving, creative skills, and the ability to exercise sound judment & make decisions based on accurate, timely analyses

- High level of integrity and dependability with strong sense of urgency & results-orientation.

- Available for business travel aboard and domestic.