Brand Manager (Noodle)

Job Summary

CJ Foods Vietnam is looking for a highly motivated and detail-oriented Brand Manager (Noodle) to join our team.

Under the direction from  Group Brand Manager will plan & execute all taks to achieve category growth metrics including but ot limited to Netsales, Market shares, profitability, awareness with smooth operation.

Key Responsibilities

1. Brand Strategic Planning (20%):

• Analyze market situations, internal sales performance, consumer insights, market trends, competitors’ movements… to identify brand opportunities and issues, understand unmet needs for brand planning

• Build Category short-term & long-term strategy with protfolio strategy, product roadmap, sales/share ambition and new launching strategies 

2. Brand Activities Excellence (40%):

•  Lead brand planning and execution, strong management for both ATL and BTL activities to ensure excellent execution 

• Get closed to customers/ consumers via frequent market visits 

• Work well with cross functions to drive sales and build brand

• Management of marketing budgets within agreed targets

• Lead cross functions (supply chain, purchasing, sales, trade marketing, manufacturing, R&D) to run the NPD process: sales forecasting, stock management, and sales movements... to ensure the launch's success in Vietnam

• Lead packaging and product communication development in collaboration with design teams

• Translate consumer insights into actionable marketing strategies and innovation opportunities

• Develop and manage product launch plans, ensuring timely execution and market readiness

• Monitor product performance post-launch and recommend adjustments as needed

3. Ensure Smooth Planning & Execution (30%)

• Be able to work well with cross functions to drive sales and build the brand.

• Lead cross functions (supply chain, purchasing, sales, trade marketing) to run the NPD process: sales forecasting, stock management, and sales movements... to ensure the launch's success in Vietnam.

• Management of PnL and marketing budgets within agreed targets.

• Follow up and control Marketing expenses.

• Continuously check stock, promotion, marketing investment to ensure smooth operation

4. Retain and develop team members (10%):

• Coaching for team members

• Retain talents

1. Education & Professional Background: 

• Bachelor Degree in Marketing, Business Administration, Economics or related major.

2. Experiences & Skills:

• At least 3 year experiences at the same position, within FMCG industry is a big plus

• Strong at brand management, consumers understanding, creative & strategic knowledge

3. Soft Skills:

• Ability to multi-task and be proactive & independent in a fast-paced, dynamic environment

• Good communication skills both written and oral, presentation and negotiation skill