BRAND & MARKETING LEAD

1. Campaign & Brand Direction

- Plan and lead monthly marketing campaigns across SOKO & Noriboi

- Ensure all content reflects a strong and consistent brand identity

- Turn ideas into structured execution plans

2. Content & Execution

- Write and refine captions, messaging, and storytelling

- Direct content production (photo, video, social)

- Support execution when needed to ensure timelines and quality

3. Digital Presence (Social, LinkedIn, Website)

- Oversee and manage all brand touchpoints including: Instagram, TikTok, Facebook LinkedIn (company positioning, hiring, brand storytelling)

- Website (content updates, campaign pages, brand consistency)

- Ensure all platforms reflect a cohesive and premium brand image

4. Brand Collaborations & Partnerships

- Identify and propose potential brand collaborations (F&B, fashion, lifestyle, hospitality, KOLs).

- Develop collaboration concepts aligned with brand positioning

- Coordinate with partners on: campaign ideas content direction execution timelines

- Support negotiation and ensure collaborations deliver both brand value and business impact

5. Team Coordination

- Coordinate and guide:

+ Content

+ Creators

+ Graphic Designers

+ Video Content

+ Creators

+ 3D Artists

- Provide clear briefs and feedback

- Ensure all outputs meet brand standards

6. Brand Consistency

- Maintain a consistent brand voice across all platforms

- Ensure every touchpoint reflects: SOKO: warm, vibrant, modern Vietnamese Noriboi: refined, minimal, elevate

7. Performance & Growth

- Track and evaluate marketing performance

- Identify what drives engagement, traffic, and revenue

- Continuously improve campaign effectiveness

II. IDEAL PROFILE

- You understand how brands grow through both content and collaborations

- You can identify opportunities and turn them into structured campaigns

- You have a strong sense of visual and verbal consistency

- You are proactive, resourceful, and comfortable reaching out to partners

- You are comfortable working in a fast-paced, founder-led environment

III. WHAT YOU’LL GAIN

- Direct involvement in building one of Vietnam’s leading F&B brands

- Opportunity to shape both mass and premium brand directions

- High ownership and growth potential

- Exposure to collaborations with leading brands and partners

- 2–4 years experience in Marketing / Brand / Content

- Preferred age range: 1995 – 2001

- Experience managing multi-channel platforms (social, LinkedIn, website)

- Experience working on or supporting brand collaborations / partnerships is a strong advantage

- Background in F&B, lifestyle, or creative industries preferred

- Strong sense of aesthetic, storytelling, and brand tone

- Ability to both plan strategically and execute when needed

- Strong communication and coordination skills