Business Development & Strategy Manager (HO - 000212_SHO-EXE-005-004-151-1)

Support the BU President in driving strategic planning, business performance tracking, and new business development initiatives across CBS Vietnam.

The role acts as a central coordination point (Strategy/PMO) to ensure alignment across functions, support decision-making at leadership level, and drive execution of key strategic projects, including transformation, new business, and brand portfolio development.

1. Strategy Planning & Market Intelligence:

• Lead 3-year strategic planning cycle, including market & competitor mapping across sports, fashion, and 1adjacent categories.
• Conduct market research (desk & field) to support expansion strategy and new business initiatives.
• Provide market insights and commercial inputs for brand portfolio expansion (sports, fashion, beauty, and new categories).
• Coordinate cross-functional inputs and support alignment from internal teams to BOD approval.

2. Performance Management & Governance

• Lead monthly pe13rformance review & KPI tracking
• Ensure alignment, decision tracking, and follow-up execution
• Standardize processes and track key decisions and ensure execution follow-up across teams

3. Strategic Projects & Operations

• Drive key initiatives (Transformation, IT, Supersports improvement)
• Coordinate cross-functional teams to ensure delivery
• Support leasing tracking and operational priorities when needed

4. New Business & Portfolio Management

• Develop new business cases and go-to-market plans
• Support new brand evaluation and expansion
• Manage brand renewal, contracts, and brand exit (M&A, due diligence)

• Fluent English communication is required as the role reports directly to the expatriate BU President
• Bachelor’s degree in Business, Finance, Strategy or related fields
• 3–5+ years in Strategy / Business Development / Consulting / Retail
• Experience in cross-functional project management and stakeholder management
• Strong exposure to retail, FMCG, or multi-brand environment is preferred
• Technical: Proficiency in Microsoft Office; familiarity with BI tools is a plus. Knowledge of strategic planning, business and financial analysis, project management, and market evaluation.
• Operational: Strong cross-functional coordination, execution tracking, and process optimization.
• Managerial: Stakeholder management and the ability to coordinate effectively across teams.
• Human & Cultural: High ownership, adaptability, strong communication, and collaboration skills.