Category Marketing Manager

A. Category Strategy & Planning

· Develop annual and quarterly category marketing plans aligned with business priorities and sales targets.

· Identify growth opportunities and consumer insights within assigned categories (Medicine, VH&B).

· Coordinate with internal stakeholders (Merchandising, Brand, Digital, In-store) to ensure strategic alignment.

B. Communication & Campaign Management

· Oversee communication plans for category-focused push initiatives (Medicine & VH&B).

· Develop and execute integrated marketing campaigns across ATL, BTL, and digital channels.

· Ensure message consistency and strategic alignment with overall brand direction.

C. Co-Marketing (Co-MKT) Management

· Plan and manage co-marketing packages with suppliers/partners for Medicine and VH&B categories.

· Define campaign deliverables, timelines, and performance expectations for each co-MKT project.

· Monitor campaign execution, resolve issues promptly, and ensure deliverables meet brand and partner standards.

· Track and generate final performance reports for all co-MKT packages (sales uplift, reach, engagement, ROI).

D. Content & Digital Activation

· Conduct detailed communication planning for category campaigns and focus products.

· Develop social content calendars, key visuals, and messaging frameworks.

· Lead seeding strategy and coordinate KOL/KOC collaborations to maximize awareness and engagement.

· Work closely with the Creative and Digital teams to ensure high-quality content and consistent execution.

E. Performance Monitoring & Insights

· Analyze the effectiveness of all category and co-MKT campaigns using defined KPIs.

· Consolidate results into post-campaign reports highlighting insights, learnings, and optimization plans.

· Partner with the Data/BI team to generate monthly dashboards for category performance.

-        Bachelor or advanced Degree in Marketing, Business, or related field.

-        5+ years of experience in Category/Brand Marketing, ideally within FMCG, e-commerce, retail, or consumer healthcare.

-        Strong planning, project management, and cross-functional coordination.

-        Hands-on experience in digital marketing, social media, and co-branding campaigns.

-        Analytical mindset with reporting and insight generation skills.

-        Excellent communication and stakeholder management.

-        Fluent in English 

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