Chuyên viên Digital Marketing

1. General Job Responsibility:

We are looking for a Digital Marketing Executive to support social media content development, influencer marketing, and PR/media activities to strengthen the brand’s digital presence. The ideal candidate is proactive, creative, trend-aware, and passionate about social media and digital communication.

2. Detailed Job Description:

Social Media Content Development

• Plan, create, and manage content across Facebook, Instagram, and TikTok platforms.
• Monitor social media trends and adapt relevant trends into brand-oriented content.
• Collaborate with Design/Video teams to produce visual and video content.
• Track content performance and propose optimization strategies.
• Contribute to the development and growth of the brand’s social media channels.

Candidates with experience building or managing personal/brand social media channels are preferred.

KOC/KOL & Influencer Management

• Identify, evaluate, and collaborate with suitable KOC/KOLs and influencers.
• Build and maintain influencer databases across various niches and audiences.
• Manage influencer bookings, content timelines, and content quality.
• Support the execution of influencer marketing campaigns to increase brand awareness and engagement.

PR & Media Booking

• Coordinate with media partners, communities, and PR agencies.
• Handle PR article bookings and online media activities.
• Monitor campaign progress and prepare media performance reports.

1. Minimum Qualifications & Experience

• Education Background: Bachelor’s degree in Marketing, Communications, Business, or related field.
• Specialized Knowledge: 

  - Understanding of U.S. culture.

  - Ability to conduct market research, analyze competitors, and customer insights.
• Years of Experience: Minimum of 4 years in a similar position
• Type of Experience: Priority will be given to candidates with experience in E-commerce and Retail.
• Professional Competencies:

-        Experience in Digital Marketing or SocialMedia-related roles.

-        Strong content mindset with the ability to stay updated on social trends.

-        Familiar with Facebook, Instagram, and TikTok platforms.

-        Experience working with KOC/KOLs or influencers is an advantage.

-        Proactive, responsible, and collaborative. Basic English reading and communication skills.

2. Required Skills: Priority will be given to candidates with experience in E-commerce and Retail.

3. Work Attitude: Creative, proactive, responsible, and highly dedicated to work.

4. Compensation & Benefits:

• 13th-Month Salary & Profit Sharing: Based on business performance.

• Attendance Bonus: Awarded on a monthly basis.

• Performance Review: Annual competency evaluations and salary adjustments.

• 24/7 Health Insurance: Comprehensive coverage for individuals.

• Annual Health Check-ups: Organized and sponsored by the company.

• Paid Leave: 12 days of annual leave plus additional seniority-based leave.

• Remote Work: 1 day of work-from-home (WFH) per month.

• L&D Budget: Dedicated budget for personal learning and development.

• Professional Growth: Skill enhancement through internal training programs covering both technical expertise and soft skills.

• Annual Team Building: Organized yearly to strengthen organizational synergy.

• Internal Engagement: Diverse internal activities, including Monthly Friday socials, Year-End Party (YEP), Mid-Autumn Festival, Women’s Day (March 8th & October 20th), Men’s Day, and other major holidays.

• Holistic Well-being: Comprehensive policies supporting both physical and mental health.

• Onboarding & Mentorship: Structured onboarding program with a dedicated "Buddy" to support you throughout the probation period.

5. Working Hours

• Schedule: 8:30 AM – 6:00 PM (including a 1.5-hour lunch break), Monday to Saturday morning.

• Saturday Morning Policy: Flexible work-from-home (WFH) or on-site arrangements depending on the nature of the tasks.

6. Work Environment

• Core Values: We highly value a goal-oriented mindset, proactiveness, and accountability in all duties.

• Culture of Kindness: We foster kindness through polite, respectful, and high-integrity communication.

• Constructive Communication: We practice mindful speaking by actively listening, offering positive feedback, and providing direct, constructive input.

• Collaborative Spirit: We act with a readiness to support colleagues and actively express gratitude when receiving assistance.