CONTENT CREATOR

ROLE SUMMARY

ĀRCA is a premium wellness and longevity ecosystem focused on building modern, science-backed health and beauty experiences.
We are building our social media presence from the ground up, not as a marketing channel, but as a core part of how the brand is experienced.
We focus on:

●        Clear, educational content (science-backed wellness)

●        High-quality visual storytelling

●        Aspirational lifestyle positioning

●        Product-driven narratives (recovery, longevity tools)

The Content Creator plays a key role in shaping how ĀRCA shows up across TikTok, Instagram, and Facebook.
Working closely with the founder, this role requires both execution and judgment. You are not just producing content, you are helping build and own the content engine.

KEY RESPONSIBILITIES

1. Content Creation & Production

●        Produce content for TikTok, Instagram, and Facebook (video, reels, posts, stories)

●        Handle end-to-end execution (concept → shoot → edit → publish)

●        Maintain a clean, premium, and consistent visual style aligned with ĀRCA

●        Ensure all content meets a high quality bar (no clutter, no low-quality trend content)

2. Content Output & Performance

●        Deliver consistent weekly output (minimum 3–5 short-form videos)

●        Test and iterate on content formats weekly

●        Track and improve key metrics (views, engagement, retention)

●        Continuously refine content based on performance insights

3. Social Media Development

●        Help build ĀRCA’s social presence from early stage

●        Develop repeatable and scalable content formats

●        Apply principles that drive reach, engagement, and retention

●        Balance brand quality with performance-driven content

4. Content Judgment & Collaboration

●        Apply strong judgment in content quality and brand fit (not trend-driven by default)

●        Work closely with the founder/team to align on direction and iterate quickly

●        Use tools (including AI where relevant) to improve efficiency while maintaining standards

●        Take ownership beyond defined tasks when needed

What Success Looks Like

●        Consistent, high-quality weekly content output

●        Clear improvement in reach, engagement, and retention over time

●        Development of repeatable, scalable content formats

●        Strong alignment with ĀRCA’s premium visual identity

●        Contribution to building a recognizable and differentiated brand presence

Benefits

●        Competitive compensation based on experience and output

●        Flexible working arrangement (remote, output-based)

●        Direct collaboration with the founder

REQUIREMENTS & CORE SKILLS

●        Experience creating content for TikTok and/or Instagram (multi-platform mindset)

●        Strong understanding of short-form content and platform behavior

●        Experience in both short-form and long-form video production

●        Ability to produce both short-form and long-form video, and shoot brand-level photography (product & lifestyle) end-to-end

●        Strong visual judgment with a luxury / premium brand aesthetic

●        Ability to shoot brand-level photography (product & lifestyle)

●        Attention to detail and commitment to output quality

●        Reliable and able to work independently

●        Comfortable working in an early-stage startup environment

●       Fluently in English

ADDITIONAL QUALITIES

●        Familiarity with AI-assisted tools (video generation, editing, scripting)

●        Ability to maintain brand consistency when using AI-generated content

●        Experience in beauty, wellness, fitness, or lifestyle is a plus

●        Comfortable working in a fast-moving environment with minimal structure

●        Strong ownership mindset and proactive execution