a. Develop and execute content strategies for online engagement
b. Manage social media content and digital campaigns and response customer’s message.
c. Collaborating with the content and marketing team to decide the brand taglines, logo and other promotional material
d. Measuring and monitoring company social media traffic statistics
e. Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics
f. Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
g. Ensure that the content is compliant with the copyright and data protection laws
h. Maintain consistency in content and ensure alignment with the brand history and plans
i. Identify customers needs in relation to the company and write content to cater those needs
j. Update the social media and content pages periodically
k. Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership
l. Create visual assets (artworks, banners, promotional materials) for integrated ATL & BTL campaigns.
m. Conduct business trips when required to support video shooting and video editing activities as planned.
n. Coordinate with marketing and design teams for creative assets
Education and Knowledge : Bachelor’s degree in Communications, Journalism, Literature, Marketing or other related fields
Skills: 1-2 years of experience in digital marketing or content creation
Abilities:
- Proficiency in social media platforms, SEO, and content writing
- Ability to shoot videos and take photos using cameras or smartphones.
- Proficiency in design and video editing software (PS, AI, Canva, Pr, CapCut).
- Strong aesthetic sense with the ability to evaluate and create visually appealing artwork designs.
- Proficiency with content management systems and analytics software
Experience: Experience as a content creator in prior roles creating strong and engaging content
Shuttle bus from Ho Chi Minh to Factory