Content Writer

Key Areas of Responsibility:

1.      Content Creation

·         Write and produce clear and attractive copy and visual wordings across formats: social posts, blog articles, landing pages, website, email/CRM, product descriptions, scripts, captions, and micro‑copy. (In VN & ENG)

·         Adapt content for different platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, Website).

·         Creating various scripts for sales presentations on social media and other media types. (MC script, sales presentation script, testimonial script, interview script)

·         Formulating a cross-platform content strategy and planning a Monthly Content Calendar for each social media platform based on Page Insight, marketing goals and feedback from various departments.

·         Identify new content opportunities based on trends and performance data.

2.      Social Media Execution

·         Manage day‑to‑day posting, scheduling, and publishing across social channels.

·         Monitor trends, hashtags, and platform updates to ensure content relevance.

·         Engage with audience comments where needed.

3.      Collaboration & Production Support

·         Work closely with designers, video creators, and motion editors to create complete content packages.

·         Prepare content briefs with clear objectives, tone, key messages, and platform requirements.

·         Support the creative process from ideation to execution.

4.      Quality & Optimization

·         Proofread and edit content to ensure clarity, accuracy, and grammar.

·         Apply SEO best practices to long‑form content.

·         Monitor, build and manage social media engagement rate

·         Maintain consistency with brand guidelines and content standards.

While the above includes a description of the essential functions of the position, other duties may be assigned. This job description is subject to change at the discretion of management.

Required Competencies 
•    Proven experience as a copywriter or related role 
•    Knowledge of online content strategy and creation 
•    Excellent writing, editing and proofreading skills 
•    Experience with SEO 
•    Strong research skills 
•    Creativity 
•    Collaborative spirit 
•    Excellent time-management and organizational skills 
Qualification and Experience Required
•    Minimum 2 years of Relevant Experience  
•    Bachelor’s degree in communications, journalism, advertising or related field.