Corporate PR & Marketing Director

Internal Departments:

Directly interact with other departments to achieve work efficiency

External :

Customers, business partners, media agencies, social organizations, and external communities of the company.

To build a positive brand image, deliver clear product and service messages, and establish as well as maintain sustainable partnerships with key stakeholders

KEY RESPONSIBILITIES

• Develop and execute integrated PR & Marketing strategies to position Betrimex as the most recognized and preferred Vietnamese coconut brand globally, affirming its role as an innovation hub in the coconut industry.
• Proactively build and promote Betrimex’s image as a pioneer in ESG, organic sourcing, green production, circular economy, and zero-waste products.
• Collaborate with the R&D Center to communicate new technological solutions and breakthrough products, driving innovation in the coconut value chain.
• Develop crisis management processes to protect the brand’s reputation in both domestic and international markets.
• Implement community communication programs, connecting farmers, partners, and customers to spread sustainable values and social responsibility.
• Set up KPIs, regular reporting, and optimize marketing budgets to ensure ROI and sustainable growth.

• Bachelor’s degree or higher in Marketing, Communications, Business Administration, or related fields.
• At least 7 years of experience in Marketing/PR, preferably in international FMCG, organic food, or companies with strong ESG strategies
• Leadership & Team Management: Strong leadership, coaching, and team motivation skills to achieve common goals
• Strategic & Creative Thinking: Strategic market analysis, long-term planning, and innovative solution development. 
• Communication & Negotiation: Excellent persuasion, relationship-building, and negotiation skills with partners, customers, media, and stakeholders
• In-depth Knowledge: Proficient in modern communication channels, digital marketing trends, and effective brand building
• Experience in international communication campaigns, global branding, or working in companies with ESG, LEED, Organic, or Fairtrade certifications.