Creative Director (Beauty & Personal Care)

Category: Beauty.

Report to: Beauty General Manager.

Location: 555 3/2 Street, Ward 8, District 10, Ho Chi Minh City.

Working time: 8:30 AM to 5:30 PM (Monday – Friday) and 8:30 - 12:30 (Saturday Morning).

I. Responsibilities:

1. Creative Ideation & Execution for Marketing Campaigns:

• Develop creative concepts for marketing, advertising, digital, PR, and social media campaigns.
• Set creative direction for brand imagery to ensure distinctiveness and market prominence.
• Direct and oversee the production of videos, images, podcasts, packaging design, POSM, and advertisements.
• Generate breakthrough ideas to enhance brand experience for customers.

2. Content & Creativity for Digital Marketing & Performance Marketing:

• Develop creative strategies for digital advertising campaigns (Digital Ads, Social Media, YouTube, TikTok, etc.).
• Ensure advertising content (video ads, banner ads, social media posts) is highly engaging and encourages viewer action.
• Collaborate closely with the Performance Marketing Team to create optimized content that enhances conversion rates (ROI, CPA, CTR).
• Experiment with and optimize various content formats (short-form videos, motion graphics, interactive ads) to boost communication effectiveness.
• Monitor and analyze advertising performance data to provide creative solutions for improved results.

3. Brand Guideline, Packaging & Design Management:

• Develop and maintain brand guidelines to ensure consistency across all brand imagery and content.
• Work with the design team to create packaging, product designs, and key visuals aligned with the brand identity.
• Oversee the application of brand guidelines across all touchpoints (website, social media, print, packaging).
• Update and refine brand guidelines based on design trends and market feedback.

4. Supervision of Creative Materials Production:

• Ensure all creative materials (images, videos, designs, digital content) align with brand strategy.
• Work with studios, production houses, and agencies to ensure high creative and technical standards.
• Oversee quality control and campaign timelines for creative projects.

5. Team Development & Training:

• Recruit, build, and manage an internal creative team, including designers, video editors, and content creators.
• Train and inspire the team, fostering a culture of continuous creative improvement.
• Establish optimal workflows to ensure an efficient and effective creative team.

1. Experience:

• Minimum 7-10 years of experience in Creative, Art Direction, Digital Marketing, or Branding, with at least 3 years in a creative leadership role.

2. Education:

• Bachelor's degree in Design, Communications, Marketing, Fine Arts, or a related field.

3. Technical Skills:

• Strong creative thinking and the ability to turn ideas into tangible outputs.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, InDesign).
• Experience in multimedia content development (video, images, podcasts, digital ads).
• Understanding of packaging design, POSM, branding, and visual storytelling.
• Deep knowledge of digital marketing, performance marketing, and creative content optimization for high ROI.
• Experience collaborating with agencies and production houses for video and image production.

4. Soft Skills:

• Leadership and team inspiration to manage and develop a creative team.
• Strategic thinking and problem-solving abilities.
• Ability to multitask and manage multiple projects simultaneously.
• Strong English skills are an advantage.