Creative Media Lead (Art Based)

About The Role:

• We are looking for a Creative Media Lead (Art Based) to take charge of BU’s visual storytelling across media formats (photography, videography, and other visual assets for social and campaign use).
• This role will focus on producing and directing image & video content that embodies the brand’s positioning and aesthetic identity. You will work closely with Brand and Product teams to deliver compelling media assets that resonate with lifestyle-driven audiences, ensuring every visual touchpoint is consistent, trendy, and engaging.

Key Responsibilities:

• Lead the creative direction and production of media assets, including photography, video, short-form content, and campaign visuals.
• Develop and maintain media guidelines (tone, mood, style direction) to ensure consistency across channels.
• Collaborate with internal teams and external partners (photographers, videographers, agencies) to execute shoots and video production.
• Conceptualize and produce content for social media platforms (TikTok, Instagram Reels, YouTube Shorts, etc.).
• Direct and oversee the creative workflow from ideation, shooting, editing to final output.
• Supervise and approve all visual media to align with brand positioning and campaign objectives.
• Provide creative input for campaigns, seasonal launches, and events, ensuring cohesive media storytelling.
• Manage a small creative media team (content creators, interns, production partners) and encourage innovation.

• 4–6 years of experience in media production / creative direction with a focus on photography and video content.
• Proven track record in creating media assets for lifestyle, fashion, or consumer brands.
• Strong understanding of short-form content trends (TikTok, Instagram Reels, YouTube Shorts).
• Hands-on experience with shooting, directing, and editing visual content (photo & video).
• Proficiency in media tools (Premiere Pro, Final Cut, After Effects, Lightroom, Capture One, etc.).
• Strong eye for visual aesthetics, art direction, and brand storytelling.
• English communication skills are required.
• Preferred: experience working with lifestyle, fashion, or international brands targeting the U.S. market.

Salary and Bonuses

• Range salary: Attractive Salary, plus a 13th-month salary and an annual profit-sharing bonus.
• Annual performance evaluation and salary adjustment.
• Monthly attendance bonus of 300,000-500,000 VND.
• Longevity bonuses.
• Working hours: Monday to Friday, 8:30 AM – 6:00 PM (with a 1.5-hour lunch break). Saturday mornings may be required, with the option to work remotely or at the office, depending on the workload.

Allowances

• Insurance coverage starting upon official employment.
• Personal health insurance
• Laptop provided from the first day of work and free parking.
• Annual health check-up valued at 1.5-2 million VND per employee.
• Annual leave and other holidays as per regulations.
• Annual team-building activities to enhance team spirit.
• Internal engagement activities: Friday events, Year-End Party, Mid-Autumn Festival, Women’s Day (Oct 20, Mar 8), Men’s Day (Apr 6), etc.

Capacity Development

• Orientation training and a “Buddy” to support you throughout the probation.
• Opportunities for personal and professional development through regular training activities focused on enhancing professional and soft skills.

Working Environment

• Focus on goal orientation, initiative, and responsibility in work.
• Promote kindness through harmonious and honest communication.
• Encourage kind words through listening, positive feedback, and constructive criticism.
• Foster kind actions by supporting teammates and expressing gratitude for the assistance of coworkers.