CRM Marketing Executive

Job Summary:

- Responsible for overseeing CRM operations, including customer data management, loyalty programs, and customer engagement activities to drive business growth

- Ensure data accuracy, security, and effective utilization

- Analyze, find out insights, solution & process improvements to support business decisions and operational efficiency.

Key Responsibilities:

- Lead and manage CRM & loyalty programs to enhance customer engagement and drive sales growth.

- Own and ensure accuracy, completeness, and security of customer data across CRM system.

- Analyze customer and sales data to generate insights and support business decision-making.

- Oversee CRM operations, including data management, system updates, and process optimization.

- Manage customer communication and support trade marketing activities, including POSM planning and inventory control.

 - Bachelor’s degree in Marketing, Business Administration, Economics or related fields.

- Experience from 1 to 2 years of in Marketing or related roles. Experience in Construction Materials industry is an advantage.

- Proficient in Excel, Power BI; experience with CRM systems is a plus.

- Strong analytical and data interpretation skills.

- Ability to work under pressure and manage multiple projects simultaneously.

- Good communication in English.