DEPUTY INT’L BUSINESS DEVELOPMENT MANAGER (FMCG)

Lotus Gourmet Corp is a member of a group of family-owned companies specializing in Rice and FMCG. Through our global brand Tastee, we proudly bring high-quality Vietnamese food products to international markets. Lotus Gourmet continuously attempts its efforts in R&D, new product development, and market research to meet ever-changing demands of strict consumers.

Today, Tastee products are distributed in supermarkets and retail systems across many countries worldwide, serving millions of families with convenient and high-quality food solutions such as Instant noodles, Instant coffee, Nuts, Chocolate Pie, Rice paper, Rice stick noodles, Egg noodles, and canned fish…. with retailed package. Our brand is now distributed not only in local and international supermarkets but also as a favorite house brand for every family around the world.

To support our rapid global expansion, we are seeking a dynamic and results-driven Candidates to join our growing commercial team.

OBJECTIVE

The Deputy International Business Development Manager is responsible for leading and driving the overall performance of the international business function, including market development, sales growth, and distributor expansion.

This role holds accountability for achieving department-level KPIs, ensuring both strategic market expansion and consistent revenue delivery. The position plays a key role in aligning business development initiatives with sales execution, building scalable international markets, and delivering sustainable commercial growth.

ACCOUNTABILITY

1. Market Development & Expansion

• Identify and develop new international markets aligned with company growth strategy.
• Build and execute go-to-market plans with clear revenue targets.
• Monitor and accelerate market penetration from entry to revenue generation.

2. Revenue & Sales Performance Management

• Take ownership of total department revenue, volume, and margin targets.
• Drive sales performance across all assigned markets and product categories.
• Monitor and optimize profitability through pricing and product mix strategies.

3. Distributor & Channel Development

• Identify, appoint, and develop international distributors and partners.
• Set performance targets and monitor distributor sales execution.
• Expand distribution coverage across channels (retail, modern trade, private label).

4. Key Account Management

• Develop and manage strategic international accounts.
• Lead commercial negotiations and establish long-term agreements.
• Drive account growth through repeat orders and portfolio expansion.

5. Team Leadership & Performance Management

• Set KPIs and manage performance of the international business team.
• Coach, develop, and build capabilities of team members.
• Monitor pipeline, forecast accuracy, and conversion performance.

6. Business Execution & Cash Flow Control

• Oversee end-to-end business execution from order confirmation to delivery.
• Ensure timely shipment, customer satisfaction, and issue resolution.
• Monitor payment collection and control commercial risks (DSO, bad debt).

1. Attitude (Leadership Mindset & Ownership)

• Demonstrates high integrity, transparency, and strong ethical standards in international business practices and partnerships.
• Strong commercial ownership mindset, accountable not only for individual performance but also for department-level kpis (revenue, margin, market expansion).
• Strategic and growth-oriented thinking with the ability to balance short-term results and long-term market development.
• Proactive, resilient, and adaptable in navigating global market dynamics, competitive pressure, and business uncertainty.
• Strong leadership presence with the ability to influence stakeholders, align teams, and drive execution across functions.

2. Skills (Commercial, Strategic & Leadership Skills)

• Advanced international sales, negotiation, and deal structuring skills, including distributor agreements and long-term contracts.
• Strong business development capability: market entry strategy, partner acquisition, and channel development.
• Proven ability in team leadership and performance management, including KPI setting, coaching, and pipeline management.
• Solid skills in contract management, commercial risk handling, and dispute resolution.
• Excellent English communication skills (verbal and written) for international negotiations and executive-level discussions.
• Proficient in ERP systems for sales operations, reporting, and data-driven decision-making.
• Strong cross-functional collaboration skills with Supply Chain, R&D, QA/QC, and Finance.

3. Knowledge (Industry & Business Knowledge)

• In-depth understanding of international trade practices, including Incoterms, export documentation, and global logistics flows.
• Strong knowledge of international payment methods (T/T, L/C) and associated financial and operational risks.
• Solid understanding of global FMCG/food markets, including distribution models, consumer trends, and product positioning.
• Knowledge of channel development strategies (distributors, modern trade, private label/OEM).
• Awareness of trade compliance, regulatory requirements, and food safety standards in international markets.
• Understanding of pricing strategy, margin management, and commercial profitability.
• Familiarity with product development cycles and product-market fit in FMCG is a strong advantage.

4. Experience (Commercial & Leadership Experience)

• Minimum 6–8 years of experience in international business, export sales, or business development within FMCG/food or agricultural sectors.
• At least 2–3 years in a leadership or supervisory role, managing teams or key markets.
• Proven track record of developing new international markets and delivering measurable revenue growth.
• Strong experience working with global distributors, importers, and retail partners, including contract negotiation and account development.
• Experience in multi-product FMCG environments (e.g., noodles, beverages, snacks, packaged foods) is highly preferred.
• Demonstrated ability to manage end-to-end export business cycles, from market entry to order execution and payment collection.

Benefits

• Salary: Negotiation
• 14 annual leave
• Commission & bonus (according to policy)
• Holiday gifts on 8/3, 20/10 and birthday
• Join the party program on Woman Int’l day, VN woman day, Christmas
• Bonus for 30/4, 2/9 and calendar new year
• Career path
• Teambuilding / Trekking
• Generali healthcare insurance
• Free lunch and telephone, business for employee,
• Yoga
• Tennis
• Dynamic working environment & young