• Strategic planning & supervision of paid campaign execution
Develop overall advertising strategy and plans across TikTok Ads, Shopee Ads, Facebook Ads, Google Ads, etc. for the assigned client/project portfolio; supervise setup and operation to ensure alignment with business direction and objectives.
• Propose advertising budget allocation plans for each campaign phase based on actual performance and submit to the director for approval prior to implementation.
• Execute ad campaigns across e-commerce channels (Shopee, TikTok Shop, Facebook, Google, etc.).
• Campaign optimization; testing new campaigns/new tools
• Conduct in-depth analysis of user behavior throughout the conversion funnel, identify critical touchpoints, and propose timely optimization solutions for the team.
• Continuously optimize the entire journey from ad click to completed order.
• Monitor and stay updated on new features of digital platforms, run pilot tests to improve performance, and develop a thorough command of new features.
• Measurement, analysis & management-level reporting
• Track and evaluate campaign performance against core KPIs: ROAS, CPC, CPM, CTR, conversion rate, and CPA; provide assessments and recommend adjustments to the execution plan.
• Directly prepare and present periodic campaign performance reports (weekly/monthly/quarterly) to the director and senior-level clients.
• Cross-departmental coordination
• Coordinate with relevant departments to deploy advertising campaigns; feed back performance data (CTR, conversion rate, etc.) so those departments can proactively make adjustments.
• Provide expert advisory support to relevant departments to effectively deliver campaign objectives.
• Continuously update knowledge of algorithms, advertising policies, and new technologies; proactively propose their application to overall operations.
• Report directly to the director on implementation status, risks, and proposed plans; perform other duties as reasonably required by the company or direct manager, consistent with the job title and capabilities.

Bachelor's degree in marketing, e-commerce, communications, or a related field.
Minimum 4 years of continuous experience in advertising/digital marketing, including at least 1 continuous year in an equivalent role (campaign manager/lead); candidates with demonstrable ROAS/revenue results are preferred.
Proficiency in TikTok Ads, Shopee Ads, Facebook Ads, and Google Ads.
Ability to interpret data, analyze user behavior, translate findings into insights, and propose implementation plans to management and the team.
Ability to coordinate across departments and provide professional direction and leadership to operations staff.
Proactive, able to work well under pressure, strategic, analytical thinking, willing to experiment and optimize continuously.
Preferred:
Experience managing/supervising multiple advertising accounts for multiple clients simultaneously (agency environment).
People management experience.
Prior experience proposing and defending strategies/budgets before management or clients.
Experience using AI tools to support ad optimization.